James Short
North Highlands,USA
Summary
Accomplished Director of Business Development in the electronic security industry with a proven track record of managing Manufacturers' Representatives, sales staff, and direct sales channels. Expertise in project management and cultivating integrators to drive commercial and governmental sales opportunities, including the development and management of 8a, DIR and SDV certified integrators. Skilled in orchestrating focus groups for product development, conducting competitive analysis, and crafting long-term product roadmaps and launch strategies. Demonstrated ability to design and implement a National Integrator Strategic Partner program tailored for the USA market while providing comprehensive solutions in access control, intrusion, and surveillance systems across diverse vertical and channel markets.
Overview
46
46
years of professional experience
1
1
Certification
Work History
Director of Business Development
NUUO Surveillance Solutions
04.2012 - 12.2025
- Managed cross-functional teams to successfully execute complex projects in line with client expectations.
- Enhanced customer satisfaction through personalized service and system designs and product recommendations.
- Established new business partnerships by identifying potential clients and presenting tailored solutions to meet the customer needs.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems, new product offerings and procedures to increase sales.
- Prepared sales presentations for clients showing success and credibility of products.
- Helped develop content for www.nuuous.com website targeted at the North American Sales
Western Regional Technical Sales Manager
ILCO Unican/Kaba/Millennium Group
06.1998 - 02.2012
- Developed and implemented sales strategies for hardwired and battery operated door locking systems.
- Develop business strategies for a Top Down Direct Sales model, increase certified integrators, and support/manage REP firms.
- Established strong relationships with End-Users and A&E firms to cultivate new business opportunities through specification/design assistance.
- Prepared and delivered samples and quotations to customers while providing technical expertise to convert prospects into sales.
- Created and delivered Certified Integrator Training Program.
Global Product Manager-Digital Control Products
C&K Systems
03.1992 - 06.1998
- Analyzed Worldwide marketing data for intrusion control products, product positioning and pricing strategies.
- Product development and system design implementation through a dedicated engineering group.
- Managed product lifecycle, ensuring timely updates and enhancements based on customer feedback.
- Development of a sales and marketing plan and implementation for global distribution of intrusion control panels, keypads and control panel accessories.
- Developed comprehensive training programs for integrators on new product features and benefits.
Senior Service Manager
Honeywell Protection Services Division
01.1980 - 01.1992
- Manage day to day operations for swing shift service department.
- Maintenance and repair of proprietary intrusion, fire, access control and CCTV systems.
- Increased client retention rates and product upselling by proactively addressing concerns and resolving issues in a timely manner.
Education
High School Diploma -
Bella Vista Highschool
Fair Oaks, CA06-1978
No Degree - Electronic Engineering
Sacramento State
Sacramento, CANo Degree - Electrical Engineering
Cal Poly San Luis Obsipo
San Luis Obispo, CASkills
- Key account management
- Client networking
- Relationship building and rapport
- Revenue generation
- Technical proposal writing, scope document
- Customer engagement and follow up
- Excellent listening skills
- Customer satisfaction
Certification
CPP-Certified Protection Professional
Timeline
Director of Business Development
NUUO Surveillance Solutions
04.2012 - 12.2025
Western Regional Technical Sales Manager
ILCO Unican/Kaba/Millennium Group
06.1998 - 02.2012
Global Product Manager-Digital Control Products
C&K Systems
03.1992 - 06.1998
Senior Service Manager
Honeywell Protection Services Division
01.1980 - 01.1992
High School Diploma -
Bella Vista Highschool
No Degree - Electronic Engineering
Sacramento State
No Degree - Electrical Engineering
Cal Poly San Luis Obsipo