Jennifer Schuitema
Grand Rapids,MI
Summary
General Manager with diverse responsibilities and skills in strategic, operational, and tactical management. Committed to delivering outstanding customer experiences while optimizing profitability and operational efficiency.
Overview
29
29
years of professional experience
Work History
General Manager
Hometown Floral
Wyoming, MI
01.1998 - Current
- Manage all aspects of daily business operations including opening & closing procedures, budgeting, staffing, scheduling, purchasing, inventory control (perishable and hard goods), customer service, sales, and production.
- Monitor monthly sales, COGS ratios, payroll ratios, and profit ratios to assess financial performance.
- Develop budgets for inventory purchases, payroll, and business expenses.
- Oversee logistics of daily orders from point of sale to delivery, ensuring timely and accurate fulfillment.
- Coordinate large-scale weddings and events from concept to execution, including client onboarding, sales, communication, production, and day-of logistics such as loading, delivery, setup, transition, and teardown.
- Manage inventory and supply chain for fresh flowers, hard goods, and giftware.
- Collaborate with vendors regarding product availability and selection, pricing, and purchasing.
- Enhance customer experience through hands-on personalized service and product recommendations both in-store and over the phone.
- Build and maintain loyal, long-term customer relationships with corporate, funeral home, church, and organization accounts.
- Resolve customer complaints quickly while maintaining high quality standards of service delivery.
- Create seasonal in-store and window displays.
- Manage and maintain e-commerce website.
- Manage POS system for in-store sales, order entry, and delivery management.
- Manage social media accounts and Google business profile including responding to comments and reviews.
Community Committee Member
Stepping Stones Montessori School
Grand Rapids, MI
10.2007 - 05.2016
- Created, produced, and hosted school-wide events to foster community engagement and strengthen connections among staff, students, and parents.
- Organized multiple events each school year to enhance community spirit and develop close-knit relationships among staff, students, and parents.
- Collaborated with parents and staff to organize and fundraise events.
President, Treasurer, Board Member
Westminster Childhood Development Center
Grand Rapids, MI
01.2008 - 01.2012
- Restructured leadership team and led fundraising campaign that eliminated financial uncertainty.
- Contributed to strategic planning initiatives that established a viable and sustainable future.
- Actively participated as a board member during financial and administrative challenges.
Education
BBA - Business Management
Western Michigan University
Kalamazoo, MI12-1998
Skills
- Budget management
- Financial analysis
- Inventory control
- Customer relationship management
- Vendor relationships
- Product quality management
- Problem solving
- Effective communication
- Complaint resolution
- Team member conflict resolution
Timeline
President, Treasurer, Board Member
Westminster Childhood Development Center
01.2008 - 01.2012
Community Committee Member
Stepping Stones Montessori School
10.2007 - 05.2016
General Manager
Hometown Floral
01.1998 - Current
BBA - Business Management
Western Michigan University