Joel Mercado
Lyndhurst
Summary
Dynamic business development leader with a proven track record at Get Covered USA, driving a 30% increase in client acquisitions. Expert in sales strategy and client relationship management, leveraging market analysis and negotiation techniques to achieve significant revenue growth. Committed to delivering results through innovative solutions and strategic planning.
Overview
8
8
years of professional experience
Work History
Director of Business Development
360 Universal Solutions
St. Petersburg
08.2024 - Current
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
- Identified customer needs through research and analysis of data from surveys, focus groups, interviews.
- Maintained accurate records of all sales activities in CRM systems including contacts made and agreements reached.
Director of Health Insurance Sales and Marketing
Get Covered USA
St Petersburg
01.2017 - 08.2024
- Developed and executed comprehensive sales strategies, achieving a 30% increase in new client acquisitions over two years while managing a team of 12 sales professionals across multiple states.
- Ensured compliance with state and federal regulations in all sales and marketing activities, adapting strategies based on healthcare policy changes and regulatory updates.
- Enhanced client relationships to drive long-term business growth, resulting in a 35% year-over-year increase in overall sales revenue through strategic planning and market expansion.
Education
Associate Degree - Network Engineering
Metropolitan Technical Institute
Fairfield, NJ09-2002
Skills
- Sales strategy
- Lead generation
- Client relationship management
- Market analysis
- CRM management
- Negotiation techniques
Timeline
Director of Business Development
360 Universal Solutions
08.2024 - Current
Director of Health Insurance Sales and Marketing
Get Covered USA
01.2017 - 08.2024
Associate Degree - Network Engineering
Metropolitan Technical Institute
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