Summary
Overview
Work History
Skills
SaaS
Education
Timeline
Generic

Julia Brokaw

Summary

Dynamic leader in the Cannabis, Wellness, and Craft Beer sectors with a proven ability to launch and expand successful operations. Notable achievements include the launch of Midwest Wellness Markets for Zeel and the establishment of Blyss, an IL retail cannabis dispensary. Expertise in strategic planning, territory management, and team leadership drives market performance and consistently exceeds growth targets. Entrepreneurial ventures encompass managing two LLCs specializing in transformative Event Production and Positive Messaging Billboard installations in St. Louis.

Overview

12
12
years of professional experience

Work History

Assistant General Manager

Green Thumb Industries
Effingham, IL
07.2024 - Current
  • Oversee daily store operations, managing cannabis and non-cannabis inventory.
  • Elevate Customer experience through active leadership.
  • Drive performance by using effective feedback in 1 on 1s with staff.
  • Enhanced knowledge in optimizing business operations for improved efficiency.

Assistant General Manager

Blyss Dispensary
Mt. Vernon, IL
06.2023 - 07.2024
  • Worked directly with General Manager and Owners to open a compliant dispensary in IL and grow the Blyss brand.
  • Co-produced all company SOPs, implemented systems, provided training and support to all staff members on product knowledge and customer experience.
  • Sourced a Customer Relationship Management platform and created a Loyalty Membership program which reached 1000 members within the first 3 months.

Event Specialist/Cannabis Dispensary Agent

Thrive/MariMed Inc.
Mt. Vernon, IL
03.2022 - 06.2023
  • Oversaw company pop-ups for 2 of 4 Thrive store locations in Southern IL as Event Specialist.
  • Cultivated in-store community cannabis learning events.
  • Direct to consumer sales in a store that saw 400-700 customers daily.

Territory Manager

Zeel Networks
New York, NY
09.2017 - 05.2020
  • Launched markets in Kansas City, St. Louis, Louisville, Cincinnati, and Indianapolis by traveling and building wellness teams for Zeel, a wellness platform.
  • Sourced Licensed Wellness Providers by attending conventions, career fairs, hosted professional networking events, and presented at Wellness schools while consistently exceeding fulfillment goals in challenging and focus markets.
  • Improved market performance across multiple locations including Colorado, Seattle, Portland, and New Mexico.

Cicerone Certified Beer Server

Global Brew Tap House
Edwardsville, IL
05.2013 - 09.2017
  • Managed operations of a craft beer lounge offering 50 draft beers and 200 imported bottled selections.
  • Expertise in creating atmosphere for patrons as a Certified Cicerone Beer Server.

Skills

  • Business Development
  • Launching and Managing Territories
  • Customer Relationship Management (CRM)
  • Marketing Initiatives & Special Events
  • Process Improvements
  • Strategic planning and execution
  • Direct Sales
  • Customer Experience

SaaS

Zipline, Microsoft Outlook & Teams, Slack, Zoom, Asana, G-Suite, LinkedIn Sales Navigator, Fountain, Lessonly, Calendly, Kustomer, ZenDesk, Eventbrite, SpringBig, HubSpot

Education

Southern Illinois University At Edwardsville | Edwardsville, IL

Kinesiology
Member of the SIUE Women's Basketball Team

Timeline

Assistant General Manager

Green Thumb Industries
07.2024 - Current

Assistant General Manager

Blyss Dispensary
06.2023 - 07.2024

Event Specialist/Cannabis Dispensary Agent

Thrive/MariMed Inc.
03.2022 - 06.2023

Territory Manager

Zeel Networks
09.2017 - 05.2020

Cicerone Certified Beer Server

Global Brew Tap House
05.2013 - 09.2017

Similar Profiles

CREATE PROFILE
Julia Brokaw