Katie Forester

• Developed and implemented easy to understand policies, procedures, food and beverage sales strategies and "guest love"coaching to deliver "WOW!" experiences.
• Interviewed, hired, trained, and disciplined employees to maximize performance.
• Managed scheduling for over 100 staff members and adjusted labor needs daily to minimize labor cost.
• Responsible for the planning and execution of all in-house events for guests and employees.
• Analyzed guest feedback data to identify areas of improvement and develop solutions. Exercised excellent conflict resolution techniques when necessary.

· Responsible for all prospecting, marketing and sales which exceeded revenue goals by 30% in 2022.

· Developed and maintained relationships with key players in the home services industry with a focus on integrators.

· Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.

· Coordinated install schedule between clients, builders and Caliber technicians.

· Responsible for recruitment, hiring and scheduled training.

· Implemented team bonding events to maximize the Caliber experience

· Coordinated with team members and suppliers to update and maintain equipment catalog

• Increased equipment and labor revenue by $550,000 within my first year for Savant, RTI, Crestron, Sonance and Sonos product lines.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Collaborated with internal installation teams, external construction teams and suppliers to ensure projects were completed on time and on budget.
• Delivered engaging sales presentations to new clients, influencers and internal sales teams, explaining technical information in a simplified manner, leading with the experience vs. the equipment/product.

• Increased processes and procedures by re-designing on-boarding process to an online platform, implemented incentive programs for employees, implemented online annual open enrollment process.
• Recruited, screened, qualified, interviewed and on-boarded prospective and new employees.
• Coordinated work activities for staff relating to employment, compensation, labor relations, company culture and technical training.
• Curated sales and marketing events for 3 offices and acted as internal Event Manager.
• Produced prospective leads weekly for Sales teams.
• Performed various administrative duties as needed by Owners and Leadership Team.
• Worked with Owners and Leadership Team to resolve culture problems, improve operations and exceed client expectations.
• Increased online reputation by 200%

• Increased revenue on average of 40% annually.
• Increased online reputation by 300%.
• Responsible for all Gallery and Event Operations including but not limited to art exhibits, weddings, memorials, birthdays, corporate events, staffing, payroll and general building maintenance.
• Produced monthly as well as annual P&L statements.

• Responsible for the planning and execution of board meetings, monthly trainings, conferences, conventions and seminars for the Affordable Housing Management Association, California Court Reporters Association and the Partnership for Philanthropic Planning Association.
• Assisted in content development for events, drafting and distributing promotional materials.
• Responsible for maintaining up to date website and weekly email communications to board members and association members.
• Assisted in collection of un-paid member dues.
• Produced P&L statements for each event.

• Responsible for the production of 15 auto dealerships direct mail campaign ads.
• Managed and collaborated with a team of mail house agents, graphic artists, and in-house sales members to produce direct mail campaigns on-time and within budget.
• Reviewed and approved artwork to adhere to strict advertising laws.

• Met with clients to outline desired goals and prepared quotes for overall catering costs.
• Promoted catering packages with most profitable outcomes without sacrificing client desires.
• Produced event leads by attending bridal shows, cold calls and getting to know business owners in the Orange County market.
• Responsible for event execution and acted as on-site coordinator.
• Responsible for service team comprised of roughly 30 individuals within the hotel.

• Increased revenue by $80,000 in profit annually to a 72 room hotel property through cold calls, attending community events and leveraging social media.
• Created effective strategies to target new markets after researching and analyzing competitor behavior.
• Coached front desk employees in successful selling methods and encouraged cross-selling to drive revenue.
• Increased online reputation by 50%