Kerri Lyon
Ft Myers ,FL
Summary
Highly experienced in directing sales and marketing efforts. Knowledgeable in developing strategic initiatives to drive revenue growth, foster team strength, and enhance visibility in competitive markets. Skilled in leveraging leadership capabilities to build high-performing teams, nurture key partnerships, and promote brand values. Past roles have consistently resulted in market share gains and boosted profitability.
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Distinctive Living
Naples , Fl
06.2025 - 03.2026
- Planned and executed promotional events including trade shows, conferences, and webinars to enhance brand visibility and engage target audiences.
- Directed staff in implementing effective sales techniques and processes to drive revenue growth.
- Managed relationships with vendors to ensure quality services at competitive rates.
- Collaborated with leadership teams on product launches, strategy development.
- Established key performance indicators for evaluating success of sales efforts.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Supported sales team members to drive growth and development.
- Coached and developed team members to exceed revenue goals through tailored training and motivation strategies.
Director of Sales and Marketing
Resort Lifestyle Communities
Ft Myers , Fl
06.2024 - 06.2025
- Identified new markets and developed targeted strategies to capture market share.
- Created sales volume reports to analyze business trends and inform strategic decisions.
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Enhanced sales volume by providing tailored support to new and re-engaged customers.
Director of Business Development
Discovery Senior Living
Ft Myers , Fl
11.2022 - 06.2024
- Conducted competitive analysis to shape strategic decisions and enhance market positioning.
- Led cross-functional teams in executing community engagement events and outreach programs.
- Engaged with potential clients to understand their needs and provide tailored solutions.
- Conducted performance reviews of Business Development Team members to identify improvement areas.
- Established and nurtured relationships with clients, vendors, and partners to facilitate successful collaborations.
- Negotiated partnerships with key industry players to expand market presence.
- Executed marketing campaigns to create brand awareness and drive customer acquisition strategies.
- Generated leads and seized business opportunities, contributing to new revenue streams.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Coached, developed and motivated team to achieve revenue goals.
Account Executive
Safely You
Ft Myers , FL
01.2022 - 10.2022
- Collaborated with cross-functional teams to address client needs.
- Utilized CRM systems to track interactions and manage follow-ups.
- Maintained accurate records of all sales activities using CRM software systems.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
Director of Business Development
Absolute Home Health and Hospice
Ft Myers , Fl
08.2021 - 01.2022
- Conducted competitive analysis to inform strategic decision-making and positioning efforts.
- Developed comprehensive business development plans that enhanced service offerings and drove revenue growth.
- Engaged potential clients to identify needs and deliver tailored solutions that aligned with business objectives.
- Developed strong internal relationships across departments in order to effectively manage projects from conception through completion stages.
- Established relationships with clients, vendors, suppliers, partners, and other stakeholders to ensure successful collaborations.
- Identified business development opportunities and executed strategies that effectively acquired new clients.
- Developed and implemented a comprehensive business development strategy for the organization.
Director of Sales and Marketing
Cedarhurst Senior Living
Ft Myers , Fl
11.2020 - 08.2021
- Developed targeted marketing strategies that increased brand visibility and boosted customer engagement.
- Implemented customer feedback systems to gather insights for improvement.
- Pursued and secured revenue by identifying and cultivating new business partnerships through outside sales and marketing efforts.
- Created and managed budgets for sales and marketing initiatives.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Directed and coordinated products, services and sales activities.
- Cultivated strong professional relationships with suppliers and key clients, fostering long-term business development.
Community Relations Director
American House Senior Living Communities
Ft Myers , Fl
01.2020 - 11.2020
- Developed community partnerships to enhance resident engagement and outreach efforts.
- Implemented marketing campaigns to increase awareness of senior living options available.
- Collaborated with local organizations to create resource-sharing opportunities for residents.
- Responded promptly to inquiries from members of the public seeking information about services offered by organization.
- Collaborated with marketing team on campaigns to increase visibility of organization's programs in the community.
- Cultivated relationships with key individuals in the public sector to create partnerships that support organizational goals.
- Developed and upheld corporate brand identity through consistent messaging and visual elements.
Strategic Sales D
Holiday Retirement
Ft Myers , FL
08.2014 - 01.2020
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
Skills
- Sales strategy
- Key account management
- Lead generation
- Market intelligence
- Performance metrics
- CRM software proficiency
- Data-driven decision making
- Cross-functional collaboration
- Team leadership
- Problem-solving aptitude
- Task prioritization
- Professional demeanor
Accomplishments
2015-Touch of Excellence Award
Timeline
Director of Sales and Marketing
Distinctive Living
06.2025 - 03.2026
Director of Sales and Marketing
Resort Lifestyle Communities
06.2024 - 06.2025
Director of Business Development
Discovery Senior Living
11.2022 - 06.2024
Account Executive
Safely You
01.2022 - 10.2022
Director of Business Development
Absolute Home Health and Hospice
08.2021 - 01.2022
Director of Sales and Marketing
Cedarhurst Senior Living
11.2020 - 08.2021
Community Relations Director
American House Senior Living Communities
01.2020 - 11.2020
Strategic Sales D
Holiday Retirement
08.2014 - 01.2020