Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
AssistantManager

Laurel S. Richardson

Lexington,USA

Summary

Strategic Executive | Expertise in Relationship Management, Revenue Growth & Data-Driven Decisions | Managed $88M in Accounts | Driving Operational Excellence and Customer Success

Executive with experience leading healthcare staffing businesses of varying sizes. Spearheaded strategies that generated a 39.99% increase in YTD 2024 revenue, totaling $30.77M. Proven experience in strategic planning, revenue growth, and client relationship management. Implemented managed service program improvements, driving a 25% annual revenue growth and reducing labor management costs by over $3.5M.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Strategic Program Director

Vaya Workforce Solutions
KY, USA
2024 - Current

Optimized processes and conducted beta-testing of new innovations in collaboration with product development, delivering resource savings for clients and the company. Employed a transparent and proactive approach to address client concerns and successfully turned around dissatisfied accounts by identifying and resolving underlying issues. Create strategic account plans (LAMP), aligning client goals with corporate strategies for growth.

  • Generated a remarkable surge of 39.99% and $30.77M in YTD 2024 revenue by implementing successful client engagement strategies and continuous improvement initiatives.
  • Elevated Q1 2024 NPS to 39.1%, achieving a total NPS of 91.7%, fostering strong client relationships, and meeting program goals.
  • Increased efficiency of clinical practice and operational processes by 15% through collaborative implementation of technological advancements with product teams.
  • Achieved a 30% increase in staffing flexibility by integrating new service lines like International Nursing, Non-Clinical, Locums, and RPO.
  • Cultivated strong connections with senior-level executives at target accounts, facilitating productive quarterly Executive Business Reviews and monthly Directors' meetings.

Senior Program Manager III

Vaya Workforce Solutions
KY, USA
2023 - 2024

Facilitated strategic guidance and intervention for operational challenges, driving service line expansion and contract improvements. Monitored competitor activities and proactively mitigated competitor positioning, enhancing client loyalty and retention. Maintained strategic account plans (LAMP) for major accounts, aligning client priorities with operational capabilities.

  • Drove a substantial 25% growth in annual revenue by continually improving and expanding the managed service program.
  • Orchestrated customized business plans focused on achieving long-term growth and improving profitability, cutting labor management costs by over $3.5M.
  • Grew staffing flexibility by 20% by identifying new business opportunities through market research and industry analysis.
  • Implemented risk identification and mitigation strategies to reduce cancellations by 40%, improving project outcomes.

Senior Program Manager

Vaya Workforce Solutions
2022 - 2022

Utilized a transparent and proactive approach to address client concerns, turning around unhappy accounts by understanding their issues and providing effective solutions. Transitioned from manual spreadsheet processes to advanced technology.

  • Achieved 125% of goal on a newly implemented MSP within the first year
  • Recovered $807,718 from the unbilled timesheets on the freshly acquired account, ensuring timely agency and company compensation.
  • Special Project: Turned around a struggling MSP client implementation within four weeks, reducing daily hour-long meetings to weekly 15-minute sessions by earning trust, anticipating needs, and resolving concerns

Engagement Manager

Conexus Medstaff, LLC
KY, USA
2021 - 2022

Cultivate and expand multiple clients across ten states while mobilizing over 100 International nurses to assist with the nursing shortage. Collaborate with stakeholders to streamline placement, training, performance, and retention through quality metrics. Negotiate contract changes, addendums, and incentives. Manage all aspects of the client and the nurses throughout the contract.

  • Partner and collaborate with internal and external customers on global inclusion & diversity, immigration challenges,International nursing graduates (F1), International nurses (EB3/TN), and Medical technologists.
  • Launched four new clients to complete operational readiness within three months, achieving $5M in billing with a 60% gross margin during the COVID-19 initial outbreak in 2020.

Operations Manager

Conexus Medstaff
Lexington, KY
01.2019 - 12.2021

Operations Manager

  • Spearheaded a new client with locations in two states to 140 International nurses with multiple specialties in trauma and community hospitals in one year during the COVID pandemic.
  • Directed and trained internal teams, clients, and nurses through multiple new platforms and initiatives.
  • Develop and align critical stakeholders within Conexus, providers, and clients to mitigate business risk with only one breach.
  • Mentored and trained four new operations and engagement managers, two being promoted.

Sales Operations Assistant Store Manager

Kroger Co
KY, USA
2015 - 2018

I began my role while serving as a primary caregiver to parents in KY. I was quickly promoted from managing a $700,000 store to leading a store with $2M in weekly revenue, 350 employees, and 5 Assistants. I improved inventory control, wage distribution, P&L management, forecasting, budgeting, and customer service initiatives. I facilitated operational integrity and compliance, with 96% adherence to risk management policies. I tracked business metrics and KPIs to ensure efficient, revenue-generating operations.

  • Improved sales budgets by3% and reduced wages by10% YOY in a marketplace generating $100M+
  • Trained and led risk management team, securing rank as #5 in the division with only 2 accidents YTD ( 39 in 2017)

Neuroscience Pharmaceutical Specialist (virtual)

Technekes, LLC
NC, USA
2013 - 2014

Optimized insurance strategies to overcome payer access issues to surpass corporate expectations

  • Market Share: Boosted market share by 18% through strategic planning and competitive analysis.
  • Spearheaded the first Skype teleconference luncheon with top-tier physicians, increasing access and scripts

Executive Physician Recruiter

Wakefield Recruiting
NC, USA
2012 - 2013

Championed successful physician recruitment and placement by knowing what motivates candidates and understanding challenges in the process.

  • Recruitment Success: Championed successful physician recruitment, generating $300K and enhancing key account management.

Physician / Locum Tenens Recruiter

Vista Staffing Solutions,
Cary, NC
2009 - 2012

Spearheaded a new division, building connections and revenues from the ground up. Integrated a CRM database to source physicians and prospected candidates online through strategic searches. Identified positions to fill and cultivated partnerships with hospitals and medical practices for successful alignment.

  • Launched a new division and generated $228K in revenue for the first year
  • Produced $1.5M in revenue YOY for Extended Placement Division

Education

Master of Business Administration -

Jack Welch Management Institute - Candidate

Bachelor of Science -

Virginia Polytechnic Institute & State University

Skills

  • Revenue Growth Strategies
  • Customer Solutions
  • C-Level Relationships
  • Negotiating Agreements
  • Relationship Building
  • Data-driven decision-making
  • Consultative and relationship selling
  • Strategic leadership
  • Performance standards and analysis
  • Financial Management
  • Compliance Management

Affiliations

  • Charter member and content chair for DEIB committee.

Timeline

Strategic Program Director

Vaya Workforce Solutions
2024 - Current

Senior Program Manager III

Vaya Workforce Solutions
2023 - 2024

Senior Program Manager

Vaya Workforce Solutions
2022 - 2022

Engagement Manager

Conexus Medstaff, LLC
2021 - 2022

Operations Manager

Conexus Medstaff
01.2019 - 12.2021

Sales Operations Assistant Store Manager

Kroger Co
2015 - 2018

Neuroscience Pharmaceutical Specialist (virtual)

Technekes, LLC
2013 - 2014

Executive Physician Recruiter

Wakefield Recruiting
2012 - 2013

Physician / Locum Tenens Recruiter

Vista Staffing Solutions,
2009 - 2012
  • Predictive Index - Leader Guide
  • Situational Leadership II - Leader Guide
  • Leadership 101
  • Conversational Capacity
  • Emotional Intelligence
  • Performance Evaluations
  • Critical Thinking
  • CAPM
  • GC Index Playmaker Training
  • Global Leadership Training
  • Virtual Teams
  • High Performing Teams
  • Cultural Competence Training
  • Understanding Cultural Bias
  • Be the Manager People Won't Leave
  • Critical Thinking for Better Judgment and Decision-Making
  • Problem-Solving Techniques

Master of Business Administration -

Jack Welch Management Institute - Candidate

Bachelor of Science -

Virginia Polytechnic Institute & State University
Laurel S. Richardson