Laurel Selep
Fort Lauderdale
Summary
Client Success and Strategic Account Management professional with 8+ years of experience managing enterprise relationships, driving customer retention, and delivering data-driven strategic recommendations. Skilled in cross-functional collaboration, account planning, escalation management, and proactive client communication in fast-paced, high-volume environments.
Overview
10
10
years of professional experience
Work History
Account Manager
iProspect
Chicago
09.2021 - 09.2025
- Owned and strategically guided a $20M+ monthly portfolio, partnering with enterprise-level brands to optimize customer acquisition, engagement, and retention performance.
- Led end-to-end campaign execution workflows, managing planning, QA, testing, performance analysis, and optimization across multiple channels to enhance campaign effectiveness.
- Developed lifecycle-focused marketing strategies across paid, affiliate, and publisher channels to drive sustained customer value and improved ROAS.
- Analyzed customer behavior metrics (CTR, CVR, CPA, ROAS) to identify friction points across the journey and recommend data-driven optimizations.
- Led executive-level Quarterly Business Reviews (QBRs), translating complex data into strategic narratives and forward-looking roadmaps.
- Collaborated cross-functionally with analytics, product, creative, and operations teams to design integrated campaign strategies that aligned with client goals.
- Identified churn risk indicators and implemented proactive engagement strategies that protected revenue and strengthened long-term partnerships.
- Contributed to strategic planning sessions, aligning marketing programs with broader business objectives and growth targets to ensure cohesive strategy execution.
Account Manager
LINQ
Pittsburgh
07.2017 - 09.2021
- Managed a $1M/month SaaS portfolio focused on long-term retention, renewal readiness, and account expansion.
- Identified expansion opportunities and negotiated renewals, increasing recurring revenue across the portfolio.
- Led full lifecycle onboarding and customer enablement programs, accelerating time-to-value and improving platform adoption.
- Developed structured account plans to align with client KPIs and support long-term engagement.
- Designed renewal playbooks and escalation frameworks to ensure consistent client experience.
- Delivered strategic performance presentations to stakeholders, providing insights that informed marketing and CX decisions.
- Partnered with product and marketing teams to translate customer feedback into actionable feature enhancements.
Account Manager
SproutLoud Media Networks
Sunrise
02.2016 - 12.2016
- Supported enterprise and SMB clients through SaaS-based marketing platform, enhancing onboarding, optimizing campaigns, and boosting engagement.
- Conducted performance analysis to inform strategic enhancements for campaign effectiveness.
- Provided customer training and enablement, facilitating long-term adoption of platform features.
- Participated in Agile/Scrum product cycles, contributing customer insights to roadmap planning.
Education
Bachelor of Science - Business Management - Marketing
Point Park University
Pittsburgh12-2015
Skills
- Strategic Account Management
- Client Relationship Management
- Client Success & Retention
- Customer Adoption & Enablement
- Customer Lifecycle Strategy
- Renewal & Expansion Strategy
- Business reviews
- Performance Metrics
- KPI forecasting
- CRM & Cross-Channel Strategy
- Salesforce Tableau Adobe Analytics
- Budgeting & Pacing
- Cross-Functional Leadership
- Customer Experience Strategy
- Executive-Level Communication
- Storytelling presentations
Timeline
Account Manager
iProspect
09.2021 - 09.2025
Account Manager
LINQ
07.2017 - 09.2021
Account Manager
SproutLoud Media Networks
02.2016 - 12.2016
Bachelor of Science - Business Management - Marketing
Point Park University