Lizeth Castro
Miami
Summary
Innovative Social Media Marketing Manager with a proven track record at Smorgasburg, enhancing brand presence and driving foot traffic through innovative campaigns and strategic content development. Excelled in campaign management and team leadership, boosting community engagement and SEO optimization. Achieved significant goals with a creative and results-oriented approach.
Overview
2
2
years of professional experience
Work History
Social Media Marketing Manager
Smorgasburg
03.2023 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased foot traffic.
- Led team of 5 marketing professionals, offering mentoring and coaching to build knowledge and skills.
Social Media Marketing Intern
Panther Dining
08.2022 - 05.2023
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Contributed to mock-ups, email campaigns, and social media content.
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Created engaging content to catch attention of potential customers.
- Developed creative and unique campaign visuals, including videos, GIFs and images.
Education
Psychology
Florida International University
Miami, FLSkills
- Campaign management
- Event promotion
- Community engagement
- Strategy development
- Content development
- SEO optimization
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Social Media Marketing Manager
Smorgasburg
03.2023 - Current
Social Media Marketing Intern
Panther Dining
08.2022 - 05.2023
Psychology
Florida International University
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