Lorena Harun
Menifee,CA
Summary
Sales professional with deep produce industry experience in account management, new business development, customer service, pricing, forecasting, accounts receivable, and vendor relations. Builds lasting customer relationships, supports collections, and helps sales teams protect margins and keep accounts moving.
Overview
34
34
years of professional experience
Work History
Sales Associate
Blue Banner Co.
03.2026 - Current
- Managed a diverse account portfolio, pursued new business, and provided personalized customer support to enhance client satisfaction.
- Analyze customer activity, sales trends, and areas of concern; adjust sales activity to support targets.
- Attended industry events, built long-term customer relationships, and expanded sales opportunities through networking.
- Monitor market activity and quote pricing to maintain healthy profit margins.
Sales Associate
VegFresh
02.2024 - 09.2024
- Managed diverse account portfolio and developed new business opportunities, driving customer and sales growth.
- Strengthened partnership between VegFresh and Corona College Heights by building customer relationships and supporting joint initiatives to enhance collaboration.
- Oversaw accounts receivable and collection activities, ensuring timely payments and maintaining financial health.
Sales Associate
Corona College Heights
01.2022 - 02.2025
- Managed diverse account portfolio and developed new business opportunities, enhancing customer relationships and contributing to sales growth.
- Represented the company at industry events and conventions, cultivating relationships and identifying new sales opportunities.
- Oversaw accounts receivable and collection activities, ensuring timely payments and maintaining cash flow.
- Coordinated new-account onboarding and compliance setup.
Sales Associate
Liv Organics
10.2021 - 01.2022
- Managed account portfolio, developing new customer accounts to expand the client base.
- Built customer relationships, fostering loyalty to support long-term business growth.
- Coordinated onboarding and compliance setup for new accounts, ensuring seamless integration.
Sales Executive
TerraFresh Organics
02.2020 - 10.2021
- Managed a diverse account portfolio, developing new customer accounts to expand market reach.
- Shared product and market updates with the team, identifying opportunities to enhance sales strategies.
- Managed vendor relationships, coordinating material procurement to ensure timely delivery and supporting sales initiatives.
Sales Manager
Sundance Natural Foods
06.1996 - 02.2020
- Collaborated with the sales team and customers to identify growth opportunities, and driving strategic initiatives.
- Delivered daily and weekly updates to align operational activities with sales objectives.
- Supported customers by addressing needs directly, enhancing satisfaction and loyalty.
- Planned weekly harvest and packing schedules with production to meet sales requirements.
Office Manager
HK Plastics
02.1993 - 06.1996
- Coordinated daily office operations to support customers and employees effectively.
- Procured office supplies and addressed employee operational needs promptly.
- Processed accounts receivable and monitored customer payments to ensure financial accuracy.
Education
Sales Training and Professional Development
Sandler
01-2002
Business Administration
El Dorado College
01-1996
Skills
- New Business Development
- Account Management
- Sales Strategy
- Sales Forecasting
- Competitive Pricing
- Receivables management
- Vendor Relations
- Strategic planning
- Team Collaboration
- Customer Service
Personal Information
Title: Sales Professional
Timeline
Sales Associate
Blue Banner Co.
03.2026 - Current
Sales Associate
VegFresh
02.2024 - 09.2024
Sales Associate
Corona College Heights
01.2022 - 02.2025
Sales Associate
Liv Organics
10.2021 - 01.2022
Sales Executive
TerraFresh Organics
02.2020 - 10.2021
Sales Manager
Sundance Natural Foods
06.1996 - 02.2020
Office Manager
HK Plastics
02.1993 - 06.1996
Sales Training and Professional Development
Sandler
Business Administration
El Dorado College