Lyonne Choi
Bayside,N.Y.
Summary
Retail leader with experience in visual display execution, sales floor supervision, and team coaching. Drives customer engagement and conversion using product knowledge and clear communication. Maintains consistent merchandising standards and supports inventory control, promotional updates, and opening and closing procedures.
Overview
21
21
years of professional experience
Work History
Key Holder
Bath & Body Works
Bayside, New York
04.2024 - Current
- Completed key holder duties, including all opening and closing procedures.
- Supervised sales floor operations during SLT segments through chat-ins and demonstrating Bath & Body Works selling behaviors.
- Facilitated sales and conversion goals through effective communication and fostering a positive work culture.
- Coached sales associates on customer engagement through product-knowledge trivia, role playing, and task delegation.
- Developed Weekly Action Plan to track Sales Goal, Conversion, Top 10 segments, and payroll, identifying strengths and opportunities.
- Maintained consistent inventory levels through daily cycle counts.
- Received shipments and stocked products in assigned locations.
- Maintained visual merchandising and display standards across store
- Shared store updates and needs with management and team members.
- Utilized problem solving skills to resolve customer disputes or complaints quickly and efficiently.
- Updated signage and marketing materials to reflect current promotions and brand messaging. and changes to signage and marketing materials.
VISUAL LEAD
GAP
Bayside, NY
03.2010 - 06.2013
- Developed and implemented visual merchandising strategies to enhance customer experience and drive sales growth.
- Created compelling store window displays and in-store signage to effectively promote merchandise and engage customers.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
- Dressed mannequins to attract customers and showcase merchandise effectively.
- Utilized effective floor plans to maximize product visibility and optimize retail space utilization.
- Reorganized store displays to create more visual impact and appeal.
- Created and maintained compelling merchandise presentations to engage customers and help stimulate sales activity.
- Executed merchandising and floor moves in response to seasonal changes and business needs to optimize product visibility.
- Change or rotated window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Developed creative solutions for challenging layouts and limited resources to enhance visual impact.
- Collaborated with the marketing team to ensure visuals were consistent with brand identity and promotional campaigns.
- Attended training sessions and corporate planning meetings to obtain new ideas for product launches.
- Trained staff on proper setup of fixtures, props, mannequins, for optimal presentation of products.
- Maintained props, products, and mannequins by inspecting for imperfections and performing touch-ups.
- Selected appropriate fixtures and props based on budget parameters while still achieving desired results.
- Monitored inventory levels to ensure adequate stock was available for display purposes.
- Aligned visual displays with store guidelines and brand standards.
- Change displays to promote new product launches and reflect festive or seasonal themes.
- Assembled and set up displays, furniture and products in store space, using colors, lights, pictures, and other accessories to display products.
- Arranged properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
- Analyzed consumer buying behavior data to identify opportunities for improvement in product placement and display techniques.
- Provided guidance and support to junior members of the team during implementation of new initiatives.
- Updated mannequins and fixtures to keep visuals fresh and current.
- Constructed or assembled displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
VISUAL LEAD
GAP
Forest Hills, N.Y.
01.2009 - 02.2010
- Developed and implemented visual merchandising strategies to enhance customer experience and drive sales growth.
- Engaged customers with visually appealing displays and interactive promotions that encouraged exploration.
- Created and maintained compelling merchandise presentations to engage customers and help stimulate sales activity.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
- Executed merchandising and floor moves based on seasonal changes, business needs, and trends.
- Updated mannequins and fixtures to maintain fresh and current visual appeal.
- Reorganized store displays to create more visual impact and appeal.
- Aligned visual displays with store guidelines and brand standards.
- Change displays to promote new product launches and reflect festive or seasonal themes.
- Assembled and set up displays, furniture and products in store space, using colors, lights, pictures, and other accessories to display products.
- Maintained props, products, and mannequins by inspecting for imperfections and performing touch-ups.
- Change or rotated window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Styled mannequins to reflect current fashion trends, enhancing overall store presentation.
- Arranged properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
- Constructed or assembled displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Developed creative solutions when faced with challenging layouts or limited resources.
VISUAL LEAD
Banana Republic
Manhattan, N.Y.
08.2007 - 01.2009
- Created effective store window displays, in-store signage, and other visual elements that promoted merchandise.
- Created and maintained compelling merchandise presentations to engage customers and help stimulate sales activity.
- Engaged customers through strategically designed product displays and layouts, driving sales activity.
- Maximized sales and visual impact through optimal arrangement of tables, fixtures and mannequins.
- Utilized effective floor plans to maximize product visibility and optimize retail space utilization.
- Executed merchandising and floor moves to align with seasonal changes and business trends, enhancing customer engagement.
- Reorganized store displays to create more visual impact and appeal.
- Styled mannequins with seasonal outfits to enhance visual merchandising.
- Updated mannequins and fixtures regularly to maintain fresh visuals, attracting customer interest.
- Aligned visual displays with store guidelines and brand standards.
- Change displays to promote new product launches and reflect festive or seasonal themes.
- Monitored inventory levels to ensure adequate stock was available for display purposes.
- Assembled and set up displays, furniture and products in store space, using colors, lights, pictures, and other accessories to display products.
- Placed prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Maintained props, products, and mannequins by inspecting for imperfections and performing touch-ups.
- Developed creative solutions when faced with challenging layouts or limited resources.
- Arranged properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
- Constructed or assembled displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
SALES ASSOCIATE
GAP
Bay Terrace, N.Y.
05.2005 - 07.2007
- Greeted customers warmly and offered assistance.
- Helped customers find and select products.
- Performed cash register operations accurately according to company guidelines.
- Enhanced revenue through targeted cross-selling during checkout interactions.
- Encouraged additional purchases by suggesting relevant items based on customer needs.
- Introduced promotions and sales opportunities, enticed customers.
- Arranged and displayed merchandise to increase visibility and drive sales.
- Kept signage and merchandise displays organized and up-to-date, promoting visual presentation standards.
- Promoted visual presentation standards by keeping the store replenished.
- Maintained inventory records for restocking purposes.
- Performed cleaning tasks, keeping the store neat and organized.
- Placed special orders, submitted online orders, or contacted other stores to find desired items.
- Exchanged merchandise for customers and accepted returns.
- Follow the checklist to complete retail store opening and closing activities.
- Ensured merchandise was properly tagged for sale and signs were accurate.
Education
BACHELOR OF ARTS (B.A.) - FINE ARTS
Rhode Island School of Design
Providence, RI, USBACHELOR OF ARTS (B.A.) - FASHION DESIGN
Parsons School of Design
New York, NY, USSkills
- Visual merchandising
- Retail display management
- Sales floor supervision
- Inventory management
- Cash register operations
- Store operations
- Sales reporting
- Staff training
- Customer engagement
- Problem solving
- Attention to detail
- Display design
Personal Information
Title: Sales Associate
Timeline
Key Holder
Bath & Body Works
04.2024 - Current
VISUAL LEAD
GAP
03.2010 - 06.2013
VISUAL LEAD
GAP
01.2009 - 02.2010
VISUAL LEAD
Banana Republic
08.2007 - 01.2009
SALES ASSOCIATE
GAP
05.2005 - 07.2007
BACHELOR OF ARTS (B.A.) - FINE ARTS
Rhode Island School of Design
BACHELOR OF ARTS (B.A.) - FASHION DESIGN
Parsons School of Design