Summary
Overview
Work History
Education
Skills
Certification
References
Volunteer Experience
Websites
References
Timeline
Hi, I’m

Maleah Piedra

Digital Marketing | Mental Health
Austin,USA
Maleah Piedra

Summary

Dedicated Rehabilitation Specialist & Digital Media Strategist with a psychology, community services, and digital marketing background. Passionate about integrating philanthropy into brand identity while driving meaningful social impact. Experienced in mental health advocacy, crisis intervention, and service coordination, alongside web development, SEO, and content creation to enhance outreach and engagement. Committed to using psychology-informed strategies to connect brands with causes, improve accessibility, and support underserved communities.

Overview

8
years of professional experience
8

Certifications

Work History

Integral Care
Austin, TX

Rehabilitation Specialist (QMHP)
05.2024 - Current

Job overview

  • Manage case assessments, service coordination, and care planning in alignment with program guidelines
  • Maintain accurate and confidential case notes, service plans, and progress reports, ensuring compliance with legal and organizational standards
  • Collaborate with consumers, first responders, and community partners to address immediate mental health crises and develop relapse prevention strategies
  • Contribute to policy discussions and workgroups to shape new program frameworks and improve service delivery
  • Assist in implementing and evaluating new policies to ensure they align with program goals and standards
  • Deliver crisis prevention training, skills development, and community outreach to support youth and families
  • Ensure continuity of care, supervision, and safety for assigned youth populations at all times
  • Design and implement therapeutic programs and activities for youth ages 13-17, incorporating skills training and personal development
  • Assist with medication management and maintained accurate documentation of self-administration protocols

On Point Reentry Consortium
Austin, TX

Digital Communications & Outreach Coordinator
08.2023 - Current

Job overview

• Designed and developed a website for On Point Reentry Consortium, improving navigation, accessibility, and brand consistency.
• Designed advertising, messaging, event materials, social media content, and digital/web assets.
• Implemented SEO strategies to improve website visibility and search engine rankings, increasing online presence.
• Supported outreach efforts to connect communities impacted by the criminal justice system with vital resources, including job readiness workshops and interview preparation service

H-E-B
Austin, TX

Service Team Lead
09.2023 - 04.2024

Job overview

  • Supervise central checkout team, and implement coaching to enhance performance, resulting in notable improvements in hospitality scores and goal achievements
  • Develop coaching and mentoring plans for onboarding and top-performing employees, monitoring weekly progress on individual and team goals such as hospitality score, IPMS, and BOB
  • Conduct WGO department walks to assess store conditions, submit reports to managers, and provide on-the-spot coaching
  • Review schedule to ensure proper staffing throughout the day, promptly reporting to the manager if coverage is needed
  • Monitor front-end selling metrics, supporting partners in meeting daily goals for impulse items and WOW factors
  • Troubleshoot equipment and technology issues such as POS, coupons, self-checkout, and eComm, escalating to the Help Desk as necessary
  • Manage traffic flow and customer throughput, while relaying and monitoring expectations related to daily performance goals
  • Approve financial transactions including overrides and opening/closing suspended orders

H-E-B
Austin, TX

Cashier
09.2018 - 09.2023

Job overview

  • Train and mentor new partners on company values, authentic customer service, and cashier responsibilities
  • Utilize de-escalation techniques and provide excellent customer service to resolve customer complaints effectively
  • Collect payments, assist customers, and process sales transactions efficiently and accurately

Contigo Wellness Center
Austin, TX

Research Assistant & Special Projects
05.2023 - 08.2023

Job overview

  • Conduct literature reviews on important youth mental health topics such as teen dating violence, depression, and anxiety, compiling relevant statistics and trends for review by LCSW supervisor
  • Gather published research studies focusing on youth girls, BIPOC, and LGBTQ youth, and present findings to the supervisor for analysis and discussion
  • Develop a comprehensive wellness curriculum tailored to teenage girls, BIPOC, and LGBTQ youth, incorporating guided activities, reflections, and important statistics for implementation within the community
  • Conduct thorough website assessments, outlining suggestions for improvements to enhance user experience and functionality

American June
Austin, TX

Social Media Marketing & Sales
07.2021 - 08.2023

Job overview

  • Collaborate in planning boutique events, including vendor and model recruitment, theme ideation, and event setup/teardown
  • Generate compelling content for photoshoots, clothing advertisements, and store events across various platforms (e.g., reels, flyers, and TikTok), maintaining a bi-weekly content calendar and optimizing analytics
  • Coordinate and manage photoshoots, including model recruitment, scheduling, wardrobe coordination, and creating a positive environment for volunteers
  • Conduct ongoing research to stay abreast of local boutique trends and competitor activity
  • Contribute to developing innovative digital marketing strategies to enhance customer engagement and loyalty, including implementing an online Thursday discount program
  • Assist in creating and implementing a model rewards program to recognize and incentivize community and volunteer models
  • Monitor and analyze social media analytics and team performance every month
  • Support store operations by assisting with sales and inventory management

Thinkery
Austin, TX

Digital Marketing
02.2022 - 05.2022

Job overview

  • Collaborate with management to formulate and implement digital marketing strategies aimed at promoting open-door initiatives and securing donors
  • Create a comprehensive one-month social media marketing plan tailored to the client's needs and goals
  • Monitor and analyze relevant keywords, hashtags, and conversations of the company across various social media platforms
  • Identify and utilize optimal platforms for disseminating content to reach potential community donors and sponsors effectively

GLAZE Magazine
Austin, TX

Community Outreach
12.2021 - 05.2022

Job overview

  • Recruit local creators and businesses to participate as vendors at community outreach pop-up events
  • Conduct interviews with local creators and relevant businesses for publication in the magazine
  • Foster connections with creators to cultivate a sense of community and maintain the magazine's presence within the local community
  • Pitch collaborative ideas to other non-profits that align with the magazine's values, efforts, and purpose, such as 'Beautifully Loved.'

Old School National Apparel
Austin, TX

Sales Associate
01.2017 - 01.2020

Job overview

  • Participate in all market and vendor events/pop-up shops to engage with the community and local creatives, including setup and teardown of workspace, and creation of content for social media platforms like Instagram
  • Assist in conducting inventory counts of all apparel merchandise
  • Provide input and suggestions for enhancing website presence
  • Address customer inquiries regarding available apparel onsite, online, and pre-orders
  • Handle cash transactions and credit card payments

Education

St. Edward's University

BA from Psychology, Digital Marketing
12.2023

Skills

  • Case Management and Service Coordination
  • Planning and Documentation
  • Crisis Stabilization and Mental Health Support
  • Therapeutic Program Design and Implementation
  • Excel and PowerPoint
  • Community Outreach and Resource Connection
  • Public Awareness and Communication
  • Organizational Development and Strategic
  • Training & Development, Canva design
  • Canva design
  • Web design
  • MS Office Word
  • Teams

Certification

  • Trauma-informed Practices with Children and Families - Integral Care
  • Best Practices for Documenting the Treatment Planning Process - Integral Care
  • Co-occurring Psychiatric and Substance Use Disorders - Integral Care
  • Youth Mental Health First Aid - Integral Care
  • Re-entry Employment Specialist - National Institute of Corrections
  • CPR Certified - Integral Care
  • Grant Writing - On Point Reentry Consortium
  • Wraparound - UT School of Social Work

References

References are available upon request.

Volunteer Experience

  • Youth Ministry Adult Leader, Our Lady of Guadalupe Church, Austin, TX, 04/18, 08/23, Organize and facilitate engaging activities for groups of 20+ young teens, fostering creativity and teamwork., Provide emotional support and connect at-risk youth with community resources through mindful, personalized engagement., Suggest and help implement trauma-informed training for retreat volunteers, ensuring consistent handling of sensitive information., Lead and guide youth in music, arts, and theatrical performances, assigning roles and encouraging participation., Supervise and mentor multiple teen groups weekly, preparing them for retreat activities and events., Assist in planning and executing fundraising events, including bake sales, to support retreat initiatives.
  • Advertising, PR & Communications, Karisha One Wellness, Austin, TX, 07/22, 08/22, Collaborate weekly with the marketing team to assess media opportunities and update email marketing content using MailChimp., Create, draft, and schedule social media content for outreach events and overall organizational initiatives., Support other departments within the organization as required, including administrative tasks such as inventory counts., Work alongside the CEO/COO, fractional CMO (marketing), and Operations Manager to refine messaging., Identify and implement innovative content strategies to enhance brand visibility and drive sales., Develop hashtags to encourage engagement and sharing within the digital community.
  • Camp Counselor Assistant, CIEE, Austin, TX, 06/18, 07/18, Acquired effective communication skills and engaged with children and teens across various age groups., Organized and facilitated group activities, workshops, and presentations for children and young teens., Provided supervision to ensure the safety, collaboration, and overall well-being of campers.

References

References available upon request.

Timeline

Rehabilitation Specialist (QMHP)

Integral Care
05.2024 - Current

Service Team Lead

H-E-B
09.2023 - 04.2024

Digital Communications & Outreach Coordinator

On Point Reentry Consortium
08.2023 - Current

Research Assistant & Special Projects

Contigo Wellness Center
05.2023 - 08.2023

Digital Marketing

Thinkery
02.2022 - 05.2022

Community Outreach

GLAZE Magazine
12.2021 - 05.2022

Social Media Marketing & Sales

American June
07.2021 - 08.2023

Cashier

H-E-B
09.2018 - 09.2023

Sales Associate

Old School National Apparel
01.2017 - 01.2020

St. Edward's University

BA from Psychology, Digital Marketing
Maleah PiedraDigital Marketing | Mental Health