Mia-Marie Russo
Sarasota
Summary
People-driven professional with a strong background in customer service and retention strategies. Skilled in staff training and community collaboration, contributing to enhanced customer loyalty and improved service quality.
Overview
9
9
years of professional experience
Work History
General Manager
Vuori
Sarasota
06.2025 - Current
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Collaborated with team members to develop community initiatives with local studios and eateries.
- Opened a new store successfully and introduced a new brand to the area.
- Assisted in staffing and onboarding new hires by providing orientation and training materials.
Retention Leader of SouthEast
Reformation
Miami
10.2024 - 03.2025
- Developed customer retention strategies to enhance loyalty and engagement with our clients.
- Trained team members on best practices for customer relationship management tools.
- Analyzed customer feedback to identify trends and improve service quality.
- Collaborated with cross-functional teams to streamline retention initiatives.
Store Director
Reformation
Miami
04.2022 - 03.2025
- Implemented visual merchandising standards to enhance product presentation.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Created incentive programs for employees to encourage higher levels of productivity.
- Created companywide SOPs for operational processes with the Director of Retail Operations
Senior Store Manager
Hollister
Miami
03.2021 - 04.2022
- Oversaw daily store operations and ensured compliance with company standards.
- Trained and mentored staff to improve customer service and sales skills.
- Managed inventory levels and coordinated product replenishment processes.
- Developed visual merchandising strategies to enhance store presentation.
- Implemented promotional campaigns to drive customer engagement and traffic.
- Conducted performance evaluations to support team development and growth.
Store Manager
Hollister
St. Petersburg
08.2018 - 05.2021
- Fostered a positive team environment through effective communication and collaboration.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
Assistant Store Manager
Hollister
Tampa
05.2017 - 08.2018
- Managed inventory levels and organized stockroom for efficient product flow.
- Implemented visual merchandising strategies to enhance product displays and customer engagement.
- Collaborated with management on promotional events to drive traffic and sales growth.
- Assisted in overseeing daily store operations and team activities.
Education
Bachelor of Arts - Criminology
University of South Florida
St. Petersburg, FL05-2017
Skills
- Operational management
- Customer retention
- Customer service
- Staff training
- Leadership development
- Community engagement
- Visual merchandising
Accomplishments
- Top CVR YTD - East 2024
- Top % to LY - East 2024
- Most improved CVR - East 2024
Timeline
General Manager
Vuori
06.2025 - Current
Retention Leader of SouthEast
Reformation
10.2024 - 03.2025
Store Director
Reformation
04.2022 - 03.2025
Senior Store Manager
Hollister
03.2021 - 04.2022
Store Manager
Hollister
08.2018 - 05.2021
Assistant Store Manager
Hollister
05.2017 - 08.2018
Bachelor of Arts - Criminology
University of South Florida