Milfreda Landaverry
Bellevue,Washington
Summary
Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company. Accomplished Sales Executive with 15 years of experience in consistently promoting company brand. Passionate expert and valuable business consultant with talents in analysis, consumer knowledge and industry dynamics. Coordinating with customers, retail partners and distribution partners to accomplish sales goals while maintaining strong professional relationships. Performance-oriented Sales Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
General Manager
Banana Republic
Bellevue , WA
08.2021 - Current
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Implemented operational strategies and effectively built customer and employee loyalty.
- Developed effective business plans to align strategic decisions with long-term objectives.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
Sales Executive Manager
Redmond, WA
10.2019 - 08.2021
- Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- National marketing and branding initiatives to drive sales within existing and prospective accounts.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Monitored sales team performance, analyzed sales data and reported information to district manager
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
District Sales Manager
Anytime Fitness
Fernley, NV
01.2013 - 03.2017
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Rectified billing issues quickly to maintain client satisfaction.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with clients.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Tracked weekly sales to develop detailed reports for senior leadership
District Sales Manager
Nine West Group
Waipahu, HI
03.2003 - 01.2012
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Identified revenue opportunities by collaborating with distribution partners.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
Education
Bachelor of Arts - Architecture
University of Hawaii At Manoa
Honolulu, HIAssociate of Arts -
Leeward Community College
Pearl City, HI06.2004
Skills
- Performance Evaluations
- Interdepartmental Collaboration
- Time Management
- Market Trend Analysis
- Product and Service Promotion
- Budgeting and Expenditures
- Networking Events
- Relationship Building
- Team Recruiting and Onboarding
- Decision Making
- Customer Service
- Employee Retention
- Client Base Retention
- Customer Billing
- Account Acquisition
Timeline
General Manager
Banana Republic
08.2021 - Current
Sales Executive Manager
10.2019 - 08.2021
District Sales Manager
Anytime Fitness
01.2013 - 03.2017
District Sales Manager
Nine West Group
03.2003 - 01.2012
Bachelor of Arts - Architecture
University of Hawaii At Manoa
Associate of Arts -
Leeward Community College