Molly Gleason-Kodama
Lafayette,CA
Summary
Dynamic Sales and Marketing Director with a proven track record at OAKMONT of MONTECITO, achieving 100% occupancy and maintaining high NOIs. Expert in census forecasting and lead conversion, leveraging strong market analysis skills to drive occupancy growth and enhance community outreach. Passionate about delivering exceptional results in senior living environments.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Sales and Marketing Director
OAKMONT of MONTECITO
Concord
02.2025 - Current
- (161 Apartments: IL, AL & MC)
- Led sales and marketing strategy for Montecito senior living community growth
- Maintained census in 90s and achieved 100% occupancy multiple times, contributing to one of the highest NOIs in company. Selected to succeed former marketing director after 14 years, ensuring continuity and leadership at flagship community. Please see the education below.
- Directed prospect outreach, tours, and follow-up for resident inquiries
- Managed referral relationships with hospitals, brokers, and local partners
Sales and Marketing Director
OAKMONT SENIOR LIVING
10.2024 - Current
- IVY PARK at OAKLAND HILLS, Oakland – Oct 2024 to Feb 2025 (94 apartments: AL & MC)
- Directed sales and marketing strategy for Montecito senior living community.
- Turned around a challenged community. Increased the census from 61% to 89% within 120 days.
- Led resident outreach through tours, calls, and referral relationships.
- Managed lead tracking and follow-up using customer relationship systems.
Sales and Marketing Director
ELEGANCE BERKELEY
Berkeley
04.2024 - 09.2024
- Directed sales and marketing strategy for Oakmont of Montecito senior living community.
- Developed referral relationships with hospitals, brokers, and community partners.
- Managed resident tours, inquiries, and move-in coordination with families.
- Conducted tours and facilitated sales and move-ins, managed intake paperwork, and engaged in public outreach and CRM/database updates to support potential residents and families.
Advanced Planning Advisor
OAKMONT MEMORIAL PARK & MORTUARY
Lafayette
07.2023 - 04.2024
- Conducted community outreach to raise awareness and attract clients. Sell cemetery property for Oakmont and funeral and cremation policies through National Guardian Life. Delivered engaging presentations to diverse audiences, enhancing understanding of end-of-life planning. Committed to assisting individuals and families in preplanning final arrangements, addressing their needs and concerns. Families at Aegis were largely under-prepared and overwhelmed vis-à-vis end-of-life. The average age of our residents was eighty-six and my involvement with them through this final chapter of their lives spawned my interest in death care.
- Advised families on funeral, burial, and cremation arrangements at memorial park mortuary.
- Explained cemetery property options, interment choices, and service packages to clients.
- Guided families through pre-need planning and at-need arrangement discussions.
Sales and Marketing Director
AEGIS LIVING
Moraga
06.2015 - 07.2023
- Recognized as Marketing Director of the Year in 2019 for outstanding contributions to marketing initiatives.
- Managed marketing, public outreach, and sales for 76-apartment community, ensuring efficient completion of intake paperwork for Assisted Living and Memory Care residents.
- Advised management on marketing strategies, reporting, and resident move-in and move-out processes, contributing to informed decisions regarding census management. Interacted with multiple hospice, care and referral companies.
ADVOCATE/TRAVEL PARTNER/PRIVATE CARETAKER
Private Family
05.2011 - 04.2015
- Oversaw comprehensive care for Japanese family member aged eighty-six to ninety, ensuring comfort and quality of life. Coordinated with fiduciary for financial reporting and collaborated with LCSW on safety, well-being, medication management, and meal planning, facilitating weekly physical therapy sessions.
- Arranged travel logistics for private family members and guests.
- Organized private family calendars and scheduled appointments for daily household activities.
- Engaged with vendors and household staff to facilitate smooth operations and services.
Director of Community Relations/Resident Real Estate Agent
THE CARLISLE/SUNRISE SENIOR LIVING
San Francisco
08.2010 - 05.2011
- Directed community relations for senior living residents, families, and referral partners.
- Engaged with community members to foster positive relationships, with both residents and the brokerage community.
- Managed outreach with hospitals, physicians, and senior care professionals.
- Coordinated campus tours and move-in visits for prospective residents.
- Drafted real estate contracts to facilitate property purchases.
Director of Private Residences
FOUR SEASONS PRIVATE RESIDENCES
Seattle
12.2006 - 08.2010
- Directed private residence operations for Four Seasons standards and resident services.
- Managed sales operations for 36-residence development atop Four Seasons Hotel. Oversaw residences priced from $2 to $11 million.
- Facilitated communication between owners and management to address inquiries., requests, and arrival preparations.
Education
A.A. - Funeral Services Education (Mortuary science)
American River College
Sacramento, CA12-2022
M.A. - Gerontology
University of Southern California, Davis School of Gerontology
Los Angeles, CA06-2012
B.A. - English Literature
University of California, Berkeley
Berkeley01-1984
Skills
- Sales strategy
- Lead conversion
- Market analysis
- Census management
- Occupancy growth
- CRM management
Certification
Life and Health California Insurance License, Community Foundation of Lafayette, Board of Directors, Committees: Senior Symposium, Donor Relations, OLLI, Berkeley, Member, Excellent References Furnished Upon Request
Accomplishments
- Won--or was nominated for--Marketing Director of the Year three times in eight years at Aegis Living, out of 36 communities.
Timeline
Sales and Marketing Director
OAKMONT of MONTECITO
02.2025 - Current
Sales and Marketing Director
OAKMONT SENIOR LIVING
10.2024 - Current
Sales and Marketing Director
ELEGANCE BERKELEY
04.2024 - 09.2024
Advanced Planning Advisor
OAKMONT MEMORIAL PARK & MORTUARY
07.2023 - 04.2024
Sales and Marketing Director
AEGIS LIVING
06.2015 - 07.2023
ADVOCATE/TRAVEL PARTNER/PRIVATE CARETAKER
Private Family
05.2011 - 04.2015
Director of Community Relations/Resident Real Estate Agent
THE CARLISLE/SUNRISE SENIOR LIVING
08.2010 - 05.2011
Director of Private Residences
FOUR SEASONS PRIVATE RESIDENCES
12.2006 - 08.2010
A.A. - Funeral Services Education (Mortuary science)
American River College
M.A. - Gerontology
University of Southern California, Davis School of Gerontology
B.A. - English Literature
University of California, Berkeley