Orlando R. Baca
Modesto,CA
Summary
Successful leader proficient in selling rental and direct sale products. Track record of exceeding sales and leadership objectives. Proven in generating sensible new business and developing sales territories. Focused and outgoing with strong interpersonal skills.
Overview
13
13
years of professional experience
Work History
Territory Sales Manager
Enviro-Master
West Sacramento, California
08.2025 - Current
- Managed regional sales pipeline for Coverall North America commercial cleaning services.
- Presented janitorial solutions to business owners and facility leaders.
- Prospected franchise leads through calls, referrals, and territory outreach.
Regional Sales Manager
Coverall North America
Northern CA
10.2019 - 07.2025
- Achieved growth and sales targets through effective management of sales team.
- Designing and implementing a strategic sales plan that expands company's customer base and ensures its strong presence.
- Managed recruitment, set objectives, coached, and evaluated performance of sales representatives.
- Provided commercial cleaning services for various clients.
Government Account Manager
W.W. Grainger
Stockton, CA
06.2018 - 10.2019
- Maintain an understanding of government contracts and bid processes
- Developed tailored Grainger Value Propositions for each account, aligning solutions with specific purchasing needs to enhance customer satisfaction.
- Create a territory plan that optimizes call routes, maximizes time in the field and ensures that I am building a sales plan that meets shared performance targets.
- Maintained customer accounts and contacts, documenting follow-up details in CRM to ensure effective relationship management.
- Provided maintenance, repair, and operating products and services to customers.
Location Manager
UniFirst Corporation
San Jose, CA
04.2014 - 05.2018
- Managed full P & L and operational oversight for the location
- Managed route sales and service, sales and marketing, and office administration through a team of department managers.
- Achieved revenue growth and enhanced profitability in the market area
- Industrial Laundry Company leading the industry in rental of workwear aimed at enhancing a business's image in and out of their building.
Education
High School -
Edison High School
Stockton, CACertification -
San Joaquin Delta College
Stockton, CASkills
- Sales Strategy Development
- Account Management
- Large Account Sales
- Relationship Management
- Client Engagement
- Negotiation skills
- Team Leadership
- Analytical problem solving
- Conflict resolution
- Independent collaboration
- Active listening and effective follow-through
- Relationship building
Accomplishments
- Sales Rep of the Month on numerous occasions
- Sales Manager of the Month on numerous occasions
- Promoted from Sales Representative to Sales Manager Sept. 2015
- Promoted from Sales Manager to Location Manager Jan. 2017
HONORS AND ACTIVITIES
- Location Manager, UniFirst Corporation
- 2017 - 2018
- Youth Basketball Coach, Stockton, CA
- 2011 - 2018
Timeline
Territory Sales Manager
Enviro-Master
08.2025 - Current
Regional Sales Manager
Coverall North America
10.2019 - 07.2025
Government Account Manager
W.W. Grainger
06.2018 - 10.2019
Location Manager
UniFirst Corporation
04.2014 - 05.2018
High School -
Edison High School
Certification -
San Joaquin Delta College