PAULA VARECKA
OSC Equipment Services
Holland,NY
15
years of professional experience
Dynamic sales professional with a proven track record in managing regional sales teams and spearheading market expansion within the construction industry. Expertise in crafting strategic sales plans and cultivating strong client relationships, resulting in substantial market share growth and increased EBITDA. A history of mentoring sales teams demonstrates a commitment to enhancing performance through effective leadership and communication, driving both individual and organizational success. Passionate about leveraging industry knowledge to achieve ambitious sales targets and foster long-term partnerships.
Work History
Account Representative
1 Year 2 Months- Identified and engaged past connections to strategically expand new enterprise's customer base, focusing on synergy between company strengths and client needs.
- Facilitated management of account portfolios, addressing inquiries and resolving issues efficiently.
- Coordinated efforts with cross-functional teams to streamline service delivery processes and elevate customer satisfaction.
- Developed and executed strategies to engage targeted customers, fostering profitable partnerships that contributed to sales growth and sustained ASP.
- Identified and engaged potential business partners, resulting in increased yardage totals.
Solutions Provider
2 Years 4 Months- Made an average of 5-7 face to face sales calls per day.
- Established new accounts for OSC through cold calling on potential customers and leveraged past industry relationships to generate new sales.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
- Collaborated with internal teams to fulfill orders and meet customer needs
Account Manager
2 Years 10 Months- Developed strong connections with customers by ensuring responsive communication and addressing needs swiftly.
- Led discussions to finalize pricing structures and service terms, ensuring mutually beneficial agreements.
- Analyzed client feedback and refined service delivery to maintain exceptional retention rates and exceed client expectations.
- Identified client challenges and implemented tailored strategies to boost positive customer evaluations.
Marketing Manager
3 Years 11 Months- Analyzed industry trends and competitive landscape to strengthen customer relationship development.
- Orchestrated collaboration among sales, quality assurance, and production departments to ensure alignment with corporate objectives.
- Implemented strategies to meet and exceed established KPIs for both regional team and individual performance, emphasizing teamwork and customer satisfaction.
- Partnered with upper management to drive continuous improvement initiatives and surpass team objectives.
WNY Territory Manager
2 Years 2 Months- Developed targeted strategies aimed at expanding existing customer sales and fostering long-term relationships.
- Analyzed and mitigated client disputes promptly to ensure retention of critical accounts.
- Researched industry trends and assessed competitor performance to enhance market positioning.
- Assessed client specifications and provided tailored recommendations for construction material selection.
Outside Sales Representative
3 Years 6 Months- Collaborated with members of other departments to complete sales transactions.
- Provided weekly, monthly and quarterly reports listing sales figures and client track records.
- Cross-sold services, upgrading customers to order additional construction materials.
- Achieved or exceeded company-defined sales quotas.
Education
EMT Certificate - General Studies
Skills
Strategic planning
In-depth industry knowledge
Comprehensive understanding of aggregate
asphalt and RMC product lines
Mentoring team members
Pipeline development expertise
Sales initiative execution
Collaborative team development
Analytical problem-solving
Market competitive analysis
Proficient in conflict management
Timeline
Account Representative
New Enterprise Stone & Lime, Co., Inc.
04.2025 - CurrentRead More
Solutions Provider
OSC Equipment Services
02.2024 - CurrentRead More
Account Manager
Ryerson
04.2021 - 02.2024Read More
Marketing Manager
Lafarge
04.2017 - 03.2021Read More
WNY Territory Manager
Lafarge
02.2015 - 04.2017Read More
Outside Sales Representative
Upstate Rebar
08.2011 - 02.2015Read More
Erie Community College
EMT Certificate from General Studies
Read More