Payton Rucker
Fayetteville,AR
Summary
Results-driven Business Development and Marketing Professional experienced in achieving sales targets and enhancing client satisfaction through effective communication and team collaboration. Delivered revenue growth by promoting products and connecting with customers through tailored sales recommendations. Provided knowledgeable assistance and support to in-store customers, fostering strong store loyalty.
Overview
5
5
years of professional experience
Work History
Business Development Representative
Arcbest/MoLo
Fayetteville, Arkansas
02.2024 - Current
- Identified and pursued new business opportunities in truckload freight market, securing clients through cold calling, networking, and relationship-building.
- Utilized CRM tools such as Salesforce to track sales activities and maintain accurate client records, improving sales pipeline visibility.
- Managed book of business by negotiating rates and terms while ensuring successful execution of freight services.
- Built long-term relationships with clients by understanding their logistics needs and offering transportation solutions, leading to client retention.
- Responded quickly to inquiries from potential customers via phone or email.
- Provided regular updates on progress towards meeting monthly targets.
- Conducted market analysis to pinpoint opportunities within the competitive landscape.
- Collaborated with sales team to develop targeted strategies for new prospects.
- Identified key decision makers within target companies and initiated contact with them.
- Researched target accounts to build a pipeline of qualified leads.
Director of Marketing
Parrot Island Waterpark
Fort Smith, Arkansas
08.2024 - 02.2025
- Developed targeted marketing campaigns that increased awareness of attractions and events at the waterpark.
- Managed social media accounts to engage visitors and enhance brand presence.
- Coordinated promotional partnerships with local businesses, resulting in increased visitor traffic.
- Created department SOPs in order for training to take place.
- Created reports of monthly revenue, guest count, and items sold.
- Kept up to date with daily revenue reports across each department.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Supervised employees daily to ensure all operations were going smoothly.
- Managed cabana bookings and private events, ensuring seamless customer experiences and satisfaction.
Vault Manager
Parrot Island Waterpark
Fort smith , AR
09.2023 - 02.2025
- Managed vault operations ensuring secure handling of cash and valuables.
- Conducted regular audits ensuring inventory accuracy and compliance with regulations.
- Monitored staff performance and provided targeted feedback to enhance team effectiveness.
- Complied with vault procedures and controls while cross-training staff in vault processes to ensure consistent service delivery.
- Input bills into our accounting system to ensure payments were being made in a timely manner.
- At the end of shifts counted each till each night to make sure the deposit was aligned with the system.
Guest Services Supervisor
Parrot Island Waterpark
Fort smith, AR
03.2022 - 09.2023
- Supervised guest interactions, enhancing service quality and guest satisfaction.
- Trained staff on customer service standards and operational procedures.
- Managed daily operations of guest services team for optimal performance.
- Resolved guest complaints, fostering positive relationships and improving overall guest experience.
- Coordinated special events and activities to enhance guest experiences.
- Collaborated with management on process improvements for guest services.
- Provided constructive feedback to team members, supporting continuous skill development and service excellence.
Guest Service Representative
Parrot Island Waterpark
Fort Smith, Arkansas
04.2021 - 02.2022
- Greeted guests warmly and provided assistance with inquiries and concerns.
- Provided information on park attractions, schedules, and safety guidelines.
- Managed ticket sales and processed payments, ensuring smooth entry for guests.
- Answered phones to address customer inquiries and directed calls to appropriate staff.
- Tracked inventory levels of front desk supplies to maintain operational readiness.
- Cultivated strong relationships with team members to enhance collaboration.
Education
Bachelor of Science - Business Administration
University of Arkansas
Fayetteville, AR12-2024
Skills
- Lead generation
- Sales negotiation
- Account management
- CRM tools
- Salesforce
- Market analysis
- Promotional campaigns
- Cold calling
- Problem solving
- Team collaboration
- Effective communication
- M3
- M3
Timeline
Director of Marketing
Parrot Island Waterpark
08.2024 - 02.2025
Business Development Representative
Arcbest/MoLo
02.2024 - Current
Vault Manager
Parrot Island Waterpark
09.2023 - 02.2025
Guest Services Supervisor
Parrot Island Waterpark
03.2022 - 09.2023
Guest Service Representative
Parrot Island Waterpark
04.2021 - 02.2022
Bachelor of Science - Business Administration
University of Arkansas