Rachel Darata
Hoboken,NJ
Overview
3
3
years of professional experience
Work History
Account Executive
MikeWorldWide (MWW)
03.2024 - Current
- Develop press materials, develop and draft press releases, pitches, media backgrounders, briefing memos
- Serve as liaison between clients, vendors and internal departments to deliver information, secure feedback and coordinate efficient processing of materials
- Build and foster relationships with relevant journalists to drive media coverage for clients
- Moderate interviews and assist with media training for clients
- Assist in the development, planning and execution of client media strategies
- Provide mentorship to junior staff (account coordinators, summer associates); train account members on account management tasks
Account Coordinator/Associate Account Executive
MikeWorldWide (MWW)
05.2022 - 03.2024
- Organized and maintained internal and client-facing documents
- Drafted pitches, conducted background research and prepared briefing memos for client interviews/media opportunities
- Compiled biweekly trend reports outlining industry news and identifying emerging media targets and verticals
- Performed account management tasks, including regularly tracking media coverage, scheduling internal and client meetings, keeping team members and clients advised of changes, developing meeting agendas and recaps
- Participated in logistical operations of special events planning and coordination
- Compiled and presented quarterly reports to clients to track against KPIs
- Drafted client award submissions highlighting key accomplishments and data; facilitate award logo licensing from vendors
Marketing and Promotions Intern
Penn State Athletics
09.2021 - 05.2022
- Executed gameday activities and promotions for 31 Division 1 sports teams
- Selected fans to participate in in-game promotions
- Coordinated with various departments, including operations and production, as well as coaches and players, to execute in-game promotions
Education
Bachelor of Arts - Communications
Penn State University
05.2022
Skills
- Microsoft Office Suite
- AP Style Writing
- Muckrack
- Cision
- Similar Web
- Adobe Premiere Pro
Timeline
Account Executive
MikeWorldWide (MWW)
03.2024 - Current
Account Coordinator/Associate Account Executive
MikeWorldWide (MWW)
05.2022 - 03.2024
Marketing and Promotions Intern
Penn State Athletics
09.2021 - 05.2022
Bachelor of Arts - Communications
Penn State University
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