Robert Alimena
Camarillo,CA
Summary
Entrepreneur with 36 years of experience as President of Body Elite Gym, specializing in revenue maximization through innovative marketing and superior customer service. Demonstrated financial management skills and operational oversight, leading to successful business expansions. Proven ability to cultivate a motivated team environment, driving overall performance and growth. Solid human resources and business management expertise. Customer-oriented and strategic-thinking professional with several years of experience in building relationships, cultivating partnerships, and growing profit channels.
Overview
36
36
years of professional experience
Work History
President
Body Elite Gym
Brooklyn, New York
03.1984 - 06.2020
- Owned and operated multi-million-dollar boutique club in Carroll Gardens for over 36 years.
- Built founding location from ground up, expanding to two clubs over time.
- Collaborated with industry colleagues and manufacturers nationwide to drive growth.
- Utilized innovative marketing strategies to reduce expenses and increase revenues.
- Developed unconventional sales techniques to enhance member engagement and retention.
- Managed daily operations of facility, ensuring smooth functionality.
- Established rules and regulations to maintain a safe environment for all members.
- Oversaw employee training and assigned duties, fostering skill development.
- Represented the organization at community events and public forums to promote its mission.
- Analyzed data from surveys to identify areas for improvement in organizational operations.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Oversaw daily administrative tasks such as payroll processing, accounts payable and receivable management.
- Promoted a customer-centric approach to drive satisfaction and loyalty.
- Implemented new technologies to streamline organizational processes when needed.
- Analyzed financial statements and forecasts to improve programs, performance and policies.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
Principle
Burgerfi - Malibu
Malibu, CA
11.2016 - 06.2018
- Company Overview: Franchise owner / operator creating the first Burgerfi in Southern CA, an award-winning experience in the Malibu community with food and customer service
- Franchise owner / operator creating the first Burgerfi in Southern CA, an award-winning experience in the Malibu community with food and customer service
- Skillset of work ethics were easily carried over and applied to maintain and oversee the growth of the location
- Franchise was sold in July of 2018
- Franchise owner / operator creating the first Burgerfi in Southern CA, an award-winning experience in the Malibu community with food and customer service
Owner
The Tanning Annex
Brooklyn, NY
01.2005 - 12.2013
- Company Overview: Owned a Tanning Salon adjacent to Body Elite Gym as a supplemental income source
- Owned a Tanning Salon adjacent to Body Elite Gym as a supplemental income source
- I was able to convert a single tanning booth in the club into a full salon generating a separate revenue business with a unique marketing/sales model
- The space changed over to a Personal Training Studio for an elevated ROI in 2014
- Owned a Tanning Salon adjacent to Body Elite Gym as a supplemental income source
Education
Marketing and Finance -
Pace University
New York, NY01.1983
High School Diploma -
La Salle Academy
New York, New York01.1980
Skills
- Customer service
- Computer proficiency
- Financial management
- Marketing strategies
- Operational oversight
- Sales techniques
- Budgeting and forecasting
- SEO optimization
Affiliations
- Avid Pickleball player and some tennis
- Car enthusiast
- General Contractor knowledge
References
References available upon request.
Timeline
Principle
Burgerfi - Malibu
11.2016 - 06.2018
Owner
The Tanning Annex
01.2005 - 12.2013
President
Body Elite Gym
03.1984 - 06.2020
Marketing and Finance -
Pace University
High School Diploma -
La Salle Academy
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