Roberto Collin Welch
Milan
Summary
Customer experience professional with a proven record of $2M+ annual revenue generation in retail environments. Consistently exercise strong client service that drives repeat business and referrals. Proven record of high customer satisfaction through personalized 1-on-1 service. Prepared for my next role with a solid foundation in sales apprenticeship. Capable of supporting sales processes, improving client interactions, and contributing to sales goals. Known for collaboration and adaptability in dynamic environments, showcasing strong organizational and interpersonal skills.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Salesperson
Big George’s & Witbeck Home Appliance Mart
Ann Arbor, MI
08.2020 - 01.2026
- Generated over $2M in annual sales; ranked Top 5 company-wide
- Played a key role in expanding online sales operations
- Led online chat initiatives converting digital inquiries into high-value purchases
- Launched and managed a new Clearance Center storefront to drive incremental revenue
- Delivered high-touch customer service resulting in repeat clients and referrals
- Regional High End Appliance Retailer
- Boosted sales efficiency by streamlining processes and implementing new sales operations strategies.
Lead Cash Register Associate
Dick’s Sporting Goods
Ann Arbor, MI
01.2018 - 08.2020
- Led cash register operations
- Ranked as a top performer in ScoreCard enrollments
- Supported team efficiency and customer satisfaction during high-volume periods
- Assisted customers with product inquiries and provided knowledgeable recommendations.
- Trained new associates on register operations and customer service protocols.
Social Media Intern
Eastern Michigan Athletics
Ypsilanti, MI
06.2019 - 08.2019
- Filmed men’s basketball practice footage for use across social media platforms.
- Contributed to writing and editing player biographies for the official team website.
- Conducted research on the top 25 players in Eastern Michigan Athletics for historical and digital content use.
- Developed engaging social media content to promote athletic events and enhance fan engagement.
Public Relations Intern
Boys Hope Girls Hope
Detroit, MI
01.2018 - 04.2018
- Developed a comprehensive social media policy
- Conducted a brand summary and social media audit
- Managed and enhanced the organization’s online reputation
- Assisted in developing press releases and promotional materials to enhance organizational visibility.
- Drafted content for social media platforms, increasing audience engagement and brand awareness.
Sales Associate
Old Navy
Ann Arbor, MI
02.2016 - 05.2018
- Delivered first-rate customer service in a fast-paced retail environment
- Recognized as a lead sales associate for strong customer relations
- Provided exceptional customer service by assisting with product selection and resolving inquiries.
Cook / Server
Basil Boys
Tecumseh, MI
06.2013 - 11.2015
- Prepared menu items and supported kitchen operations
- Provided front-of-house customer service and dining room management
- Assisted management with daily operational needs
- Supervised kitchen staff, ensuring adherence to food safety and hygiene standards.
Education
Bachelor - Public Relations (Communications Focus)
Eastern Michigan University
Ypsilanti, MI01.2020
Associate Degree - undefined
Washtenaw Community College
Ann Arbor, MI12.2017
Skills
- Consultative selling
- Objection handling
- High-ticket transactions
- CRM & digital sales pipelines
- Customer retention & referrals
- Adaptable sales approach
- Creating sales strategies
- Online sales techniques
Certification
- Google Analytics Individual Qualification (GAIQ)
- HubSpot Social Media Certification
- 1-on-1 sales customer experience
- Social media platforms: Facebook, Instagram, X (Twitter), Snapchat
- Advanced online chat and digital customer engagement experience
Timeline
Salesperson
Big George’s & Witbeck Home Appliance Mart
08.2020 - 01.2026
Social Media Intern
Eastern Michigan Athletics
06.2019 - 08.2019
Lead Cash Register Associate
Dick’s Sporting Goods
01.2018 - 08.2020
Public Relations Intern
Boys Hope Girls Hope
01.2018 - 04.2018
Sales Associate
Old Navy
02.2016 - 05.2018
Cook / Server
Basil Boys
06.2013 - 11.2015
Associate Degree - undefined
Washtenaw Community College
Bachelor - Public Relations (Communications Focus)
Eastern Michigan University