Rodney J. San Jose
Washington,USA
Summary
Dynamic enrollment management professional with a proven track record at Bradley University, excelling in recruitment strategies and CRM implementation. Achieved record application numbers while managing a $900K budget. Skilled in data analysis and fostering team collaboration, driving significant increases in student engagement and enrollment outcomes.
Overview
29
29
years of professional experience
Work History
Director of Admissions
Illinois Central College
East Peoria, USA
01.2018 - 01.2025
- Led the Office of Admissions with 11 admissions professionals, two clerical staff, and eight student workers
- Established enrollment goals and implemented strategies that successfully recruited 4,000 new students annually.
- Developed and executed a recruitment plan that increased first-time enrollment in seven of the past eight Spring and Fall terms.
- Spearheaded the implementation of TargetX CRM, improving recruitment and communication efficiency
- Implemented SLATE CRM to replace Target X CRM.
- Designed dashboards and forecasting models to enhance territory management and recruiter efficiency.
- Created new community-based outreach position to strengthen partnerships with organizations, enhancing student outreach and engagement to meet new student goals.
- Developed outreach events targeting traditional, non-traditional, and visiting students to enhance community engagement.
- Partnered with the Director of Marketing to implement marketing strategies
- Implemented professional development seminars for admissions staff to provide ideas on new recruitment strategies and campus updates
- Managed a $110K operating budget
- Overhauled the Health Careers application process to a paperless program with automatic communication
- Served as a key senior member who reported to the Vice President of Marketing, Communications, and Outreach.
Independent College Consultant
San Jose College Consulting
Peoria, USA
01.2014 - 01.2022
- Assisted students and families in high school course selection, resume building, test prep strategies, identifying suitable colleges, application management, essay brainstorming, and selecting potential majors.
- Offer strategic application and essay support, resulting in successful admissions outcomes.
- Guided high school students and families through college admissions process, including course selection and financial aid advising.
- Conducted career assessments to align students with suitable colleges and majors.
Executive Director of Admissions
Stetson University
DeLand, USA
01.2013 - 01.2014
- Led the Office of Admissions with 14 admissions professionals, five clerical staff, and 60 student workers
- Directed recruitment strategies for 825 first-year students and 125 transfers, generating approximately $17M in net tuition revenue and $9M in auxiliary revenue.
- Directed graduate recruitment strategies for 225 graduate students, totaling about $9M in net tuition revenue
- Implemented recruitment strategic plan resulting in record first-year applications and admits.
- Implemented a predictive optimization model that identifies and assigns a priority rating to inquiries and admits with the highest likelihood of admissions and enrollment
- Implemented SLATE CRM to replace Ellucian CRM, improving recruitment and communication efficiency
- Designed and developed dashboards for recruitment and forecasting models, establishing a territory management system that improved recruiter efficiency.
- Assist in establishing undergraduate and graduate enrollment goals and coordinate, develop, and implement the Enrollment Management Strategic Recruitment Plan
- Oversaw an operating budget of $1.75M with an overall budget of $2.5M
- Implemented professional development seminars for admissions staff to provide ideas on new recruitment strategies and campus updates
- Directed ten on-campus programs and 30 off-campus events
- Coordinated research on recruitment and marketing strategies, scholarships, and financial policy leveraging.
- Developed a high school and community college counselor academic outreach programs
- Served as a key senior member reporting to the Vice President of Enrollment Management
- Member and past member of multiple committees, Chair of the University Enrollment & Transitions and Administrative Computing committees, University Retention and Enrollment Projections Committee and Strategic Enrollment Management (SEM) team
Executive Director Enrollment Management for Admissions Operations
Bradley University
Peoria, USA
01.2010 - 01.2013
- Served as a key senior member reporting to the Vice President of Enrollment Management
- Led the Office of Admissions with twenty admissions professionals, thirteen clerical staff, a computer programmer, an analyst, a creative director, a social media director, four undergraduate interns, 70 student workers, and five field offices
- Developed and implemented Enrollment Management Strategic Recruitment Plan to enhance recruitment effectiveness
- Directed recruitment strategies for 1100 freshmen and 375 transfers, totaling $24.0M in net tuition revenue and $10.5M in auxiliary revenue
- Established university enrollment goals and oversaw all admissions and scholarship decisions
- Directed 26 on-campus and 35 off-campus recruitment programs
- Coordinated division research to inform recruitment and marketing strategies, optimizing scholarship allocation and financial policies
- Developed forecasting models by a recruiter, student profiles, and FAFSA information
- Oversaw an operating budget of over $900K for travel, events, marketing, and printing
- Conducted two annual professional development seminars for admissions staff
- Enrolled in three of the largest first-year classes and increased first-year academic profile
- Achieved four straight years of a record number of applications and maintained or reduced the admit rate
- Implemented a five-year student-of-color initiative that increased freshman enrollment from11% to 24%
- Maintained a consistent four-year freshman discount rate and increased net tuition revenue by 2.5%
- Assisted in maintaining a steady four-year freshman-sophomore discount rate at upper eighty percent
- Achieved four years of transfer enrollment goals and maintained a 22-25% transfer discount rate
- Coordinated and approved all transfer equivalency coursework for transfer students
- Redesigned inquiry and applicant communication flow process to streamline engagement with prospective families
- Implemented a strategic recruitment plan to increase academic enrollment in Engineering and Communications by over 15%
- Implemented a strategic recruitment plan to increase Midwest enrollment by nearly 20%
- Designed and implemented an online application review system and the first Social Media position
- Developed a results-orientated territory management recruitment system to increase staff efficiency by 25%
- Implemented a predictive optimization model that identifies and assigns a priority rating to inquiries with the highest likelihood of enrolling and saved nearly $20K in printing and mailing costs
- Reorganized the alumni admissions program to assist with out-of-state recruitment
- Implemented high school and community college counselor academic outreach programs
- Coordinated production of all admissions publications from the creative, printing mailing, and website
Director of Admissions
Bradley University
Peoria, USA
01.2003 - 01.2010
- Acted as a key senior member reporting to the Vice President of Enrollment Management
- Led the Office of Admissions with twenty admissions professionals, thirteen clerical staff, a computer programmer, an analyst, a creative director, a social media director, four undergraduate interns, 70 student workers, and five field offices
- Developed and implemented Enrollment Management Strategic Recruitment Plan, enhancing recruitment effectiveness
- Directed recruitment strategies for 1100 freshmen and 375 transfers, totaling $24.0M in net tuition revenue and $10.5M in auxiliary revenue
- Established university enrollment goals and oversaw all admissions and scholarship decisions
- Directed 26 on-campus and 35 off-campus recruitment programs
- Coordinated division research to inform recruitment and marketing strategies, optimizing scholarship and financial policies
- Developed forecasting models by a recruiter, student profiles, and FAFSA information
- Oversaw operating budget of over $900K for travel, events, marketing, and printing, ensuring resource allocation aligned with strategic goals
- Enrolled in three of the largest first-year classes and increased first-year academic profile
- Achieved four straight years of a record number of applications and maintained or reduced the admit rate
- Implemented a five-year student-of-color initiative that increased freshman enrollment from11% to 24%
- Maintained a consistent four-year freshman discount rate and increased net tuition revenue by 2.5%
- Assisted in maintaining a steady four-year freshman-sophomore discount rate at upper eighty percent
- Achieved four years of transfer enrollment goals and maintained a 22-25% transfer discount rate
- Coordinated and approved all transfer equivalency coursework for transfer students
- Redesigned the inquiry and applicant communication flow process to prospective families
- Implemented a strategic recruitment plan to increase academic enrollment in Engineering and Communications by over 15%
- Implemented a strategic recruitment plan to increase Midwest enrollment by nearly 20%
- Designed and implemented an online application review system and the first Social Media position
- Developed a results-orientated territory management recruitment system to increase staff efficiency by 25%
- Developed a predictive optimization model to prioritize inquiries based on likelihood of enrollment
- Reorganized the alumni admissions program to assist with out-of-state recruitment
- Implemented high school and community college counselor academic outreach programs
- Coordinated production of all admissions publications from the creative, printing mailing, and website
Senior Associate Director of Admissions and Manager of Enrollment Information Systems
Bradley University
Peoria, USA
01.2000 - 01.2003
- Oversaw daily admissions operations with a team of fourteen professional staff members.
- Managed data research for the Enrollment Management Executive Committee to support strategic decision-making.
- Implemented Customer Relationship Management (CRM) system to improve enrollment tracking and reporting.
- Supervised two program analysts, two counselors, and five admissions interns.
- Supported enrollment of three large first-year classes in 2001, 2002, and 2003.
- Advised on publications, marketing strategies, and financial aid leveraging to optimize enrollment efforts.
- Acted as the chief analyst for the Enrollment Management Executive Committee.
- Chaired the admissions review committee and professional search committees.
- Acted as a liaison between the Department of Athletics and Computing Services.
- Acted as the chief administrator for the admissions database, 'Recruitment Plus.'
- Acted as the College of Engineering Liaison and Chair of the admissions review committee.
- Reviewed and approved transfer coursework for engineering students.
Assistant Director of Admissions - Chicago Coordinator
Bradley University
Chicago, USA
01.1996 - 01.1998
- Directed recruitment initiatives across Chicago metro area, Central Illinois, and Texas, increasing applicant engagement
- Led recruitment strategy for three Chicago Area Admissions Representatives, enhancing outreach effectiveness
- Established and managed telemarketing team for student admissions at Bradley University, improving communication with prospective students
Admissions Representative - Chicago Coordinator
Bradley University
Chicago, USA
08.1995 - 01.1996
- Directed recruitment strategies across Chicago metro area, Central Illinois, and Texas, expanding candidate pool and enhancing community engagement.
- Led recruitment initiatives for three Chicago Area Admissions Representatives, enhancing team collaboration and outreach effectiveness.
- Established 'Bradley STARs' telemarketing organization for student admissions, improving outreach and increasing student engagement.
Education
B.S - Electrical Engineering Technology, Business Administration
Bradley University
Peoria, IllinoisSkills
- Enrollment management
- Recruitment strategies
- Strategic planning
- CRM implementation
- Budget management
- Data analysis
References
- John Bryant, Interim Vice President for Finance & Administration, Waubonsee Community College, Rt 47 at Waubonsee Dr., Sugar Grove, IL, 60554, jbryant@waubonsee.edu, (630) 466-2475
- Beth McClain, Project Director for Systems Implementation and Integration, Illinois Central College, 1 College Drive, East Peoria, IL, 61635, Beth.Mccalin@icc.edu, (309) 253-3435
- Mike Walker, CRM Manager, Illinois Central College, 1 College Drive, East Peoria, IL, 61631, Micheal.walker@icc.edu, (309) 446-9355
- Mike Gavic, Director of Admissions, Bradley University, 1501 W. Bradley Ave., Peoria, IL, 61625, mgavic@fsmail.bradley.edu, (309) 678-2083
Activities
- National Association of College Admission Counselors (NACAC), 01/01/98, 12/31/14
- Illinois Association of College Admission Counselors (IACAC), 01/01/93, 12/31/14
- Illinois Association of College Admission Counselors (IACAC), 01/01/18, Present
- Illinois Association of Collegiate Registrars and Admissions Officers (IACRAO), 01/01/19, Present
- Southern Association of College Admissions Counselors, 01/01/13, 12/31/14
- The College Board, 01/01/98, 12/31/12
- National Research Center for College & University Admissions (NRCCUA), 01/01/97, 12/31/10
- ACT Inc., 01/01/04, 12/31/10
- Coca-Cola Enterprises Scholarship Committee, 01/01/02, 12/31/04
- Illinois Math and Science Admissions Committee, 01/01/00, 12/31/01
Timeline
Director of Admissions
Illinois Central College
01.2018 - 01.2025
Independent College Consultant
San Jose College Consulting
01.2014 - 01.2022
Executive Director of Admissions
Stetson University
01.2013 - 01.2014
Executive Director Enrollment Management for Admissions Operations
Bradley University
01.2010 - 01.2013
Director of Admissions
Bradley University
01.2003 - 01.2010
Senior Associate Director of Admissions and Manager of Enrollment Information Systems
Bradley University
01.2000 - 01.2003
Assistant Director of Admissions - Chicago Coordinator
Bradley University
01.1996 - 01.1998
Admissions Representative - Chicago Coordinator
Bradley University
08.1995 - 01.1996
B.S - Electrical Engineering Technology, Business Administration
Bradley University