Roy Diab

• Hold total business responsibility, spanning financials (top and bottom line), team and talent building, commercial and route-to-market strategies, pricing and brand activations, business development and demand planning.
• In a time of critical crisis, led and affected change in a difficult and demanding context, managing a portfolio of international and local brands to compete and gain share in a challenging economy with ever-changing customer needs.
• Delivered +33% and +37% top line respectively in Year 1 and Year 2.

• In addition to my responsibility as head of Marketing for the group, took the lead of the FMCG department, responsible for delivering top and bottom line targets and full operational ownership.
• Joined as Group Head of Marketing to build a top-tier marketing team. Led Absolut vodka's global repositioning and a campaign based on “Civil Love.” Pitched four beauty businesses for the Iraqi market. Developed 3- and 5-year strategic plans for a leading beauty retail store while double hatting marketing and commercial roles across the business.

• Regional Marketing Manager Levant & North Africa. May 2011-August 2012 (Beirut, Lebanon).
• Regional Marketing Manager Whisky & Malts Middle East and North Africa Diageo, May 2008-May 2011 (Dubai, UAE).
• Regional Brand Manager White Spirits Middle East & North Africa Diageo, February 2007-April 2008 (Dubai, UAE).
• Trade Marketing Manager Gulf, February 2006-February 2007 (Dubai, UAE).
• Senior Brand Manager Whisky & 3rd party brands, June 2004-February 2006 (Beirut, Lebanon).
• Brand Manager White Spirits, June 2003-June 2004 (Beirut, Lebanon)
• Marketing Coordinator, August 2001-June 2003 (Beirut, Lebanon).

Joined Diageo Lebanon's marketing team, earning expanded responsibilities and market reach. Managed award-winning global initiatives. Launched a successful Johnnie Walker campaign with first ever Woman Brand ambassador, achieving 6.6% volume growth and increased brand awareness. Completed 4 years of leadership training and took on regional roles with global projects, leading and mentoring a multicultural team.