Experienced with leveraging data analysis to inform business decisions and optimize processes. Utilizes critical thinking to identify inefficiencies and recommend practical solutions. Track record of collaborating with cross-functional teams to achieve project goals and enhance operational performance.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Sales Associate
Chubbies
Tampa, FL
09.2025 - Current
Developed and tailored training programs to enhance associate strengths and drive success within the Chubbies brand.
Proactive problem-solver in customer service, resolving inquiries and complaints with empathy, exceeding expectations.
Coached employees on effective sales techniques and strategies for managing complex issues and challenging customers.
Managed store organization, maintenance, and purchasing functions.
Analyzed sales performance data to pinpoint weaknesses and recommended targeted strategies to boost sales by 10%.
Business Analyst
National Imaging Specialist
St. Petersburg, FL
12.2023 - 02.2025
Led end-to-end data collection initiatives, from designing methods to analyzing results, providing actionable insights, and creating impactful reports, dashboards, and visualizations using Tableau for the CEO.
Collaborated with stakeholders to clarify business needs and identify relevant data sources.
Demonstrated a comprehensive understanding of existing data flows to analyze different reporting scenarios, promptly escalating any identified issues to the relevant teams and management when necessary.
Analyzed existing data flows to assess various reporting scenarios and escalated identified issues to relevant teams and management.
Involved in writing SQL queries for backend data verification, retrieving data from related tables and testing.
Generated standard and custom reports to provide insights into business performance.
Created standard and custom reports delivering insights into business performance.
Marketing Specialist (Hybrid)
The Olympus Nutrition
Tampa, FL
11.2020 - 02.2022
Created social media content to highlight exercise supplement products, enhancing audience engagement.
Developed local influencer marketing campaign, identifying and collaborating with personalities that aligned with company vision.
Created content for social media platforms supporting the marketing objective of highlighting exercise supplement products.
Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Generated reports to support development and implementation of marketing plans.
Generated analytical reports to inform and guide development and implementation of marketing plans.
Designed the logo using Adobe Illustrator. Photographed and edited RAW files to create content for the website and Instagram.
Education
Master of Arts - Professional Communication
The University of Tampa
Tampa, FL
12-2025
MBA - Marketing
The University of Tampa
Tampa, FL
05-2023
Bachelor of Arts - Film and Media Art
The University of Tampa
Tampa, FL
05-2020
Skills
POS system operation
Research methods
Sales reporting
Customer service
Business intelligence expertise
Proficient in data mapping
Business solutions development
Product knowledge
Predictive modeling
Sales forecasting
Certification
Digital Marketing: Google Ads – Search, Shopping Ads, Display, Measurement, Video, Hootsuite – Social Marketing
Leadership: TECO/Sykes College of Business – Modern Advancement in Leadership
Data Analytics: Coursera – Data, Data, Everywhere, Data-Driven Decisions, Data Analysis with R Programming
Social-Behavioral-Educational Researchers: CITI Program