Shardá Crawford
Pearland,TX
Summary
Sales professional with over 10 years of experience, consistently exceeding sales targets and generating over $2.5 million in revenue. Expertise in developing tailored business pitches that align with customer needs, enhancing customer retention through collaboration with marketing and support teams. Proven track record in driving outbound sales performance and establishing strong client relationships. Committed to fostering long-term partnerships and increasing market share in competitive environments.
Overview
7
7
years of professional experience
Work History
Inside Sales Representative
CrossDock Supply
Pasadena, Texas
06.2024 - 09.2025
- Drove rapid growth of startup CrossDock Supply in Oil & Gas sector, achieving a 75% customer close rate.
- Negotiated contracts and bids that secured $500,000 in additional recurring revenue within two months.
- Managed quotes, orders, and shipping inquiries to ensure timely delivery of materials.
- Evaluated market conditions and set personal sales goals, exceeding sales target by 4% YoY based on metrics from sister company.
Inside Sales Representative
Industrial Air Tool
Houston, Texas
03.2022 - 06.2024
- Increased sales by 80% for multi-tier clients across multiple branches/subsidiaries by quantifying quotes, orders, and payment invoices.
- Received "Top Salesperson of the Quarter" award three consecutive quarters for achieving sales quota and customer satisfaction metrics, by Management.
- Tracked leads and customer interactions using CRM software to enhance follow-up and engagement.
Digital Marketing/Outbound Account Specialist
PSS Industrial Group
Houston, Texas
08.2018 - 03.2022
- Increased lead generation by 30 percent through targeted cold-calling and effective prospecting techniques.
- Generated a 25 percent deal conversion rate by optimizing customer interaction management.
- Developed personalized quotes and email outreach strategies tailored to client portfolios to improve response rates.
- Analyzed customer purchasing trends and sales activities using Salesforce CRM to identify opportunities for engagement.
Education
Bachelor of Science - Safety Management
University of Houston-Downtown
Houston, TX, USA01.2015
A.A.S - General Studies
Houston Community College
Houston, TX, USA01.2007
Skills
- Lead generation
- CRM systems
- Customer retention
- Marketing and demonstrations
- Reporting and analysis
- Revenue growth focus
- Excel proficiency
- PowerPoint
- MS Office suite
- Problem solving
- Negotiation skills
- Coaching and training
Personal Information
Title: INSIDE SALES
Timeline
Inside Sales Representative
CrossDock Supply
06.2024 - 09.2025
Inside Sales Representative
Industrial Air Tool
03.2022 - 06.2024
Digital Marketing/Outbound Account Specialist
PSS Industrial Group
08.2018 - 03.2022
Bachelor of Science - Safety Management
University of Houston-Downtown
A.A.S - General Studies
Houston Community College