Chief Information Officer and Director of Digital Marketing with a strong record in transforming business landscapes through innovative technology adoption. Spearheading multi-channel marketing strategies that enhance brand visibility, drive patient acquisition, and optimize user experiences across digital platforms.
Overview
15
15
years of professional experience
Work History
Owner
Stan Arnold – Digital Marketing / Web Design
01.2017 - Current
Develop and execute multi-channel marketing strategies across Facebook, Instagram, YouTube, and Google Ads to increase brand visibility, engagement, and conversions.
Optimized platforms like WordPress, Magento, SEMrush, Google Tag Manager, Google Business Profile, and Google Search Console to improve online presence.
Nurtured relationships with current and new customers, overseeing website design and development to enhance user experience and performance.
Balanced independent work with coaching and developing team members, ensuring effective time management and team growth.
Chief Digital Officer
Oglethorpe Inc.
01.2021 - 01.2026
Oversee and manage digital presence for 11 hospitals, including websites, Google Business Profiles, and social media platforms (Facebook, Instagram, YouTube).
Administer and optimize tools such as CallRail, Zoho CRM, Formstack, SEMrush, Google Tag Manager, and Google Search Console to improve performance tracking and lead generation.
Lead a marketing team focused on driving patient acquisition and retention, increasing daily inbound calls, and maintaining strong hospital census levels through targeted digital campaigns and engagement strategies
CIO / Director of Operations
Oglethorpe Inc.
01.2011 - 01.2019
Managed multiple departments including I.T., Billing, Accounting, Housekeeping, and Transportation, ensuring efficient performance and compliance with all regulatory standards.
Managed daily operations across 11 hospitals, ensuring alignment with corporate ownership goals.
Supervised digital infrastructure and marketing initiatives, enhancing hospital websites, call center operations, and data center management.
Leadership of I.T., Billing, and Accounting staff across all facilities.
Oversight of EMR billing systems, accounting software, and data center operations (servers, firewalls, backups).
Management of hospital technology systems, including phones, copiers, printers, camera systems, and ID badges.
Ensured compliance with HIPAA, ACHA, State Health Department, OSHA, Fire Marshal, and other regulatory bodies.
Education
High School Diploma -
Forest Hill High
West Palm Beach
06-1976
Skills
Public relations and resource management
Team leadership
Social media and online marketing
Problem solving
Interpersonal and relationship building
Stakeholder engagement
Collaboration with business and technology partners
Business strategy
Expertises
Public Relation
Resource Management
Team Leadership
Social Media Marketing
Online Marketing
Fast Learner
Solving Problems
Strong interpersonal and relationship building skills, experience with garnering support from multiple and diverse stakeholders, and interacting with business and technology partners