Tayton Wyrick
Newport Beach,CA
Summary
Marketing professional with 8+ years of experience driving brand growth across entertainment, real estate, and e- commerce sectors; spearheaded digital campaigns increasing viewer retention and boosting product visibility. Demonstrated expertise in data-driven strategies and leveraged analytics to enhance visibility across channels.
Overview
8
8
years of professional experience
Work History
Founder
Tayton LLC
04.2023 - 09.2024
- Established and operated an Amazon and Walmart wholesale business that reached $150K in annual revenue within the first year, employing targeted market research to identify high-demand product opportunities based on consumer trends
- Orchestrated strategic data-driven PPC campaigns for Amazon and Walmart, resulting in a 40% increase in product visibility within three months while optimizing ad spend to achieve an impressive ROI of over 3:1
- Spearheaded targeted Google Ads campaigns that drove a 40% increase in traffic to Amazon and Walmart product listings, while enhancing brand visibility through precise audience segmentation based on demographic data.
Marketing Specialist
Hallmark Channel
06.2022 - 04.2023
- Formulated data-driven strategies to identify key audience segments; created tailored messaging that resulted in the successful launch of five major network initiatives over twelve months
- Devised comprehensive marketing strategies that integrated digital platforms with traditional advertising; created targeted content for five major Hallmark programs resulting in a notable increase in viewer retention metrics
- Collaborated with internal creative teams to develop targeted marketing materials; refined messaging based on rigorous market research insights that directly contributed to a successful campaign launch viewed by an estimated 980,000 viewers.
Marketing Coordinator
Lionsgate
04.2021 - 01.2023
- Supervised development pipelines, coordinated pre-production logistics, and prepared comprehensive weekly recaps to ensure on-time project delivery and informed decisions
- Compiled and distributed detailed packages for 10+ upcoming motion picture projects to senior leadership, ensuring that decision-makers received critical information promptly and facilitating project approval timelines of less than one week
- Optimized a centralized database system for managing studio and production company agreements, which led to an improved accuracy rate of 98% in deal tracking and a significant reduction in administrative errors.
Agent Coordinator
Creative Artists Agency
04.2021 - 01.2023
- Generated schedules for two C-Suite executives, managing over 50 weekly meetings and communications to maximize productivity and ensure prompt responses, resulting in a 40% reduction in scheduling conflicts
- Balanced 25+ detailed and time-sensitive projects simultaneously, delivering each ahead of deadlines while enhancing workflow efficiency by implementing processes that reduced project lag by an average of two hours per task
- Drafted detailed briefings for executives, streamlining communication processes by creating a standardized template resulting in a 50% reduction in time spent on revisions while maintaining high-quality standards.
Executive Assistant
Live Nation Entertainment
09.2019 - 03.2021
- Created detailed process guides for handling artist requests, contributing to a workflow that reduced average processing time by 15 minutes per request, positively impacting overall team productivity
- Facilitated all aspects of green room management, ensuring the setup met specific rider contract requirements and facilitating a welcoming environment that received positive feedback from 100% of visiting artists
- Scheduled and prioritized over 50 personal and business appointments monthly, optimizing scheduling efficiency for managers by implementing an expedited reporting processes that improved overall organization and communication.
Executive Assistant
Showdown Management
08.2018 - 12.2018
- Improved daily operations for the manager by implementing workflow systems and task prioritization strategies, resulting in a 30% reduction in project turnaround time and exceeding all set deadlines
- Curated and maintained band profiles across five key platforms, including BandsInTown and Songkick, ensuring brand consistency that led to an increase in audience engagement within eight months.
Social Media Intern
Beatbox Beverages
05.2017 - 08.2017
- Led coordination efforts between internal teams and external partners for five major promotional events; streamlined logistics resulting in a successful turnout of over 5,000 participants while maintaining budgetary constraints
- Designed and implemented a comprehensive tracking system for regional marketing expenditures that identified cost-saving opportunities; findings revealed three critical areas to optimize budgeting strategy while maintaining brand visibility.
Marketing Intern
Matthews Real Estate Investment Services
06.2016 - 06.2017
- Implemented automated email marketing campaigns in Marketo and MailChimp, e.g
- Segmenting, testing and optimization for increased ROI by 10% in 3 months
- Optimized daily marketing operations by maintaining Salesforce database accuracy, managing over 1,500 contacts and segments; improved targeting efficiency for email campaigns while ensuring compliance with data protection regulations
- Built a comprehensive dashboard tracking SEO program results in real-time, measuring success of over 10 monthly email campaigns; expedited reporting processes saved the team an average of five hours weekly.
Education
Bachelor of Science - Marketing
The University of Alabama
Tuscaloosa, AL05.2019
Skills
- SEO & SEM Optimization
- Data-Driven Marketing Strategies
- Marketing Automation (Marketo, MailChimp)
- Email Marketing (A/B Testing, HTML Coding)
- Social Media Advertising (Facebook Ads, Instagram Ads)
- Google Analytics
- Conversion Tracking
- Product Listing Optimization (Amazon, Walmart)
- CRM Management (Salesforce, Podio)
- Project Management (Monday, Asana, Trello)
- PPC Campaign Management (Amazon, Google Ads, Facebook Ads)
Timeline
Founder
Tayton LLC
04.2023 - 09.2024
Marketing Specialist
Hallmark Channel
06.2022 - 04.2023
Marketing Coordinator
Lionsgate
04.2021 - 01.2023
Agent Coordinator
Creative Artists Agency
04.2021 - 01.2023
Executive Assistant
Live Nation Entertainment
09.2019 - 03.2021
Executive Assistant
Showdown Management
08.2018 - 12.2018
Social Media Intern
Beatbox Beverages
05.2017 - 08.2017
Marketing Intern
Matthews Real Estate Investment Services
06.2016 - 06.2017
Bachelor of Science - Marketing
The University of Alabama
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