Shawn Elsen
Brighton,CO
Summary
Accomplished General Sales Manager offering 20 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
14
14
years of professional experience
Work History
General Manager
Fowler Jeep Of Boulder
01.2023 - Current
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
General Sales Manager
Loveland Ford
12.2021 - 11.2022
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Supervised sales team of 25 people, stepping in to support employees and deliver smooth sales processes for clients.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
Director of Sales
O'Meara Ford
03.2021 - 12.2021
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Managed and motivated sales team to increase revenue 50% in 6 Months.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
General Sales Manager
Castlerock Ford
08.2020 - 03.2021
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
General Sales Manager
Spradley Barr Ford Of Greeley
01.2017 - 08.2020
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached 15 sales associates in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings 96%.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Increased monthly gross sales from $200,000 to $600,000 and exceeded goals for sales, revenue and profit margins.
- Increased retail volume by 100% in two years.
- Built relationships with customers and community to establish long-term business growth.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
General Sales Manager
Larry H Miller Ford/Lakewood Fordland
08.2010 - 12.2016
- Upheld company policies and implemented standards fairly.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Hired, supervised and coached 30 employees on sales strategies to optimize performance.
- Built relationships with customers and community to establish long-term business growth.
Education
High School Diploma -
UTEP
ELPaso06.1996
Skills
- Goal setting
- Performance improvements
- Team development
- Regulatory Compliance
- Database Management
- Analytical problem solver
- Sales processes
- Coaching and mentoring
- Business development and planning
- Budgeting
- Market Strategy
- Advertising Strategy
- Inventory Management
- Maintaining above average CSI
Timeline
General Manager
Fowler Jeep Of Boulder
01.2023 - Current
General Sales Manager
Loveland Ford
12.2021 - 11.2022
Director of Sales
O'Meara Ford
03.2021 - 12.2021
General Sales Manager
Castlerock Ford
08.2020 - 03.2021
General Sales Manager
Spradley Barr Ford Of Greeley
01.2017 - 08.2020
General Sales Manager
Larry H Miller Ford/Lakewood Fordland
08.2010 - 12.2016
High School Diploma -
UTEP
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