Sales, oerations, and marketing management executive with 44 years of experience. Successfully transformed a small printing business into a highly profitable enterprise with a 700% sales increase. Proven talent in leading business development and capital equipment negotiations. Seeking senior management role to leverage extensive background in revenue growth, strategic planning, and market expansion.
Overview
45
45
years of professional experience
Work History
President | CEO
Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)
06.2007 - Current
Managed sales and production teams for growth by over 700% through strategic marketing, equipment modernization, and business direction overhaul
Develop and maintain robust customer relations, resulting in a fortified referral network and an expanded client base.
Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
Developed a web-based ordering system, enhancing customer experience and streamlining the order process, resulting in over $250,000 in increased sales revenue.
Establish the FootPRINT Fund, contributing over $275,000 in products and services to support local non-profit marketing efforts
Drive sales in a print production environment to maximize throughput, ensure the highest quality, and deliver on time.
Managed and oversaw leadership team to meet established KPIs and achieve objectives and key results.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Sr. Product Marketing Manager
Océ North America, Inc
Chicago, IL
01.1998 - 06.2007
Implemented business strategies that resulted in a 20% increase in software sales and a 27% rise in hardware sales, markedly boosting overall profitability
Enhanced software and services revenue by 22% year over year by executing a comprehensive marketing plan, introducing new products, and conducting targeted promotions
Strengthened partnerships with Sales and Delivery teams, effectively managing the full lifecycle of complex sales and consistently meeting revenue targets
Product Marketing Manager
Wallace Computer Services, Inc.
Lisle, IL
06.1979 - 06.1997
Led the development and execution of innovative marketing strategies, enhancing market penetration and engagement for B2B products and services
Collaborated with cross-functional teams to devise and refine long-term product strategies, contributing to notable increases in revenue and market share
Crafted and deployed comprehensive sales enablement tools, bolstering the sales force's effectiveness in a competitive market
Conceptualized and managed the integration of new technology, generating sustainable revenue growth through strategic business planning
Education
AAS - Graphic Arts/Print Management
College of DuPage
Glen Ellyn, IL
Skills
Revenue Generation
Sales Management
Consultative Sales
Staff Management
Strategic Planning
Key Account Strategies
Account Management
New Business Development
Product Management
Key Relationships
High USPS Knowledge
Direct Mail Expert
Social Media Savvy
Interests
I am a Blackhawks and White Sox FANatic! My music tastes are quite eclectic; however, I am an avid Jimmy Buffett fan (read: Parrot Head). I also enjoy gardening, cooking, smoking (I have quite the outdoor kitchen) and being with my family.
Timeline
President | CEO
Spell it with Color, Inc. (dba: Allegra Marketing | Print | Signs)
06.2007 - Current
Sr. Product Marketing Manager
Océ North America, Inc
01.1998 - 06.2007
Product Marketing Manager
Wallace Computer Services, Inc.
06.1979 - 06.1997
AAS - Graphic Arts/Print Management
College of DuPage
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