TIM WAY
Scottsdale,AZ
Summary
Dynamic sales and operations executive with a strong track record in establishing lucrative national contracts and expanding international distribution networks. Recognized for exceeding sales targets and enhancing revenue through innovative channel strategies and effective team leadership.
Overview
26
26
years of professional experience
Work History
DIRECTOR OF SALES
MODERNO PORCELAIN WORKS
03.2024 - 05.2026
- Directed sales strategy and business development for porcelain surfaces business, focusing on expanding channel relationships and driving commercial growth.
- Surpassed quarterly sales goals through strategic development, effective channel management, and proactive customer engagement.
- Secured regional contracts with National Builder clients including Lennar, Pulte, KB Home, and D.R. Horton, enhancing market reach.
MANAGING PARTNER
EUROPEAN QUARTZ
10.2021 - 03.2024
- Led commercial strategy and partner development for international sourcing and distribution platform, driving growth in partner engagement.
- Built strategic relationships with major U.S.-based distributors including MSI, AZT, and Bedrosians, increasing market access for international surface products.
- Developed exclusive international distribution agreements with manufacturing partners in Italy, Spain, Vietnam, and China, enhancing global market reach.
VP OF SALES
ARCHITECTURAL SURFACES GROUP
03.2017 - 10.2021
- Beat quarterly sales goals for 5 consecutive quarters while scaling the national branch network from 5 locations to 32 in 24 months.
- Managed a $310M P&L across a 32-branch national operating network, with direct supervision of supply chain, operations, and branch performance.
- Directed international supply chain activities and supported M&A initiatives, enhancing strategic growth.
- Contributed to executive team during company's transition to public listing on NASDAQ.
- Contributed to executive team during company's transition to public listing on NASDAQ.
VP SALES & OPERATIONS
GREENCRAFT INTERIORS LLC
02.2015 - 02.2017
- Managed $42M in revenue with full P&L responsibility across Retail, Government, and Builder segments; led 155 employees through 6 direct reports.
- Grew Builder channel from $4M to $14M in 12 months across three Southwest markets; increased NI% from 3% to 11%.
- Improved Government channel profit 7% through operating-structure and process enhancements, streamlining workforce by 23 positions (33%).
- Negotiated 13% reduction in material costs and 9% reduction in independent-contractor labor, consolidating branches to achieve 16% reduction in fixed overhead.
- Led Design Studio expansion in AZ, NM, and NV, delivering project 7% under budget and 45 days ahead of schedule, enhancing service capacity.
- Developed the business case for Commercial/Multifamily entry, generating $9M in incremental revenue in the first 7 months and lifting gross margin 7 points to 37%.
- Led Flooring and Countertop expansion into 5 markets, with $18M full-run-rate revenue potential.
DIRECTOR OF SALES — BUILDER CHANNEL
MASCO CABINETRY
10.2009 - 02.2015
- Earlier: Director of Operations — Countertops (2012–2015) | National Business Development Manager — Countertops (2009–2012)
- Established the Western Builder Countertop program for the top 20 National Builders, creating $9M in annual revenue and a next-day installation proposition using digital templating.
- Led a 20-person team building a national fabrication-partner network supporting 400 Lowe’s stores and a National Builder program; contracted with 68 fabricators nationwide.
- Executed wholesale slab distribution strategy for Western U.S., leveraging international suppliers for exclusive colors and premium National Builder material.
- Developed partner performance scorecards identifying financial leakage, enhancing profitability through data-driven performance management.
- Created web-based fabricator onboarding that reduced approval time to 24 hours and saved 13 days of cycle time; maintained less than 1% partner attrition through effective operating model and training.
GENERAL MANAGER — WEST COAST OPERATIONS
TFI BENCHMARK LLC
11.2005 - 09.2009
- Launched Western granite operations using lean manufacturing and digital Faro-arm measuring/direct-to-CNC technology; reduced template-to-install lead time to 5 days—9 days faster than the competition.
- Developed order-to-cash strategy, value proposition, and branding for Retail and Builder programs, supporting national launch of branded Granite, Quartz, and Solid Surface offerings.
- Managed vanity program across 250 Lowe’s and 300 Home Depot stores; increased quartz mix from 6% to 20%, enhancing product diversity.
PROJECT MANAGER
IPB INC
02.2000 - 10.2005
- Created architectural drawings for 7 semi-custom home communities, managed subcontractor contracts and schedules, and delivered 280 homes in 26 months while maintaining a 98% OTC rating.
- Managed single-family residential communities from concept through completion, overseeing financing, permitting, architectural specifications, and subcontractor execution to ensure timely project delivery.
- Recognized as the top regional builder in 2002 among 22 builders.
Education
B.S. - Business Management / Architectural Design
Cal Poly
San Luis ObispoSkills
- Business development
- Multi-Channel Sales
- Market expansion
- Revenue growth
- P&L leadership
- National Branch Operations
- Domestic Supply Chain
- Strategic Partnerships
- Operational transformation
- Local Market Sourcing
- Team Development
- Finance & Budgets
ADDITIONAL INTERESTS
Home renovation and restoration; more than 35 homes renovated, specializing in pre-1940-era homes., Semi-custom motorcycle building; early British bikes., Guitarist for 25 years; multiple California bands, three recorded albums, and touring throughout the West., Monthly church volunteer teaching music to children and helping prepare meals for the elderly.
Accomplishments
- $310M P&L responsibility
- 32 National branch locations
- From 5 to 32 locations in 24 months
- $42M Builder channel revenue
- $21M New channel revenue
- 37% Gross margin achieved
Affiliations
- National Kitchen and Bath Association — Regional Presenter
- Member — NTCA, MIA, NAHB
Timeline
DIRECTOR OF SALES
MODERNO PORCELAIN WORKS
03.2024 - 05.2026
MANAGING PARTNER
EUROPEAN QUARTZ
10.2021 - 03.2024
VP OF SALES
ARCHITECTURAL SURFACES GROUP
03.2017 - 10.2021
VP SALES & OPERATIONS
GREENCRAFT INTERIORS LLC
02.2015 - 02.2017
DIRECTOR OF SALES — BUILDER CHANNEL
MASCO CABINETRY
10.2009 - 02.2015
GENERAL MANAGER — WEST COAST OPERATIONS
TFI BENCHMARK LLC
11.2005 - 09.2009
PROJECT MANAGER
IPB INC
02.2000 - 10.2005
B.S. - Business Management / Architectural Design
Cal Poly