Wenyi (Ariel) Chen
Los Angeles,CA
Summary
Marketing and Brand Development Professional with a STEM MBA and diverse experience across industries such as fashion and agriculture. Passion for developing creative marketing strategies and impactful co-marketing partnerships amongst brands to build captivating campaigns that resonate with audiences and drive brand awareness and revenue.
Overview
7
7
years of professional experience
Work History
Assistant General Manager
Chengyanfeng Ltd.
Hangzhou, China
04.2019 - Current
- Developed brand collaboration strategy and sourced partnerships with Casio, Fuji, Toki Doki, and other top brands to create perks, customer gifts, and promotional items, resulting in 72% increase in sales and enhanced brand image
- Collaborated with designers/researchers to create a new line resulting in 20% increase in new season orders
- Led 2 salespeople and supported strategic plan resulting in growing the number of franchises from 20 to 52 within 1 year
- Developed new marketing method of visual merchandising by conducting field research / surveys and adjusting store layouts / product displays, resulting in 30% increase in consumer traffic
- Created a merchandising strategy focused on limited edition items, resulting in 85% sales increase and 65% overall
- Initiated ESG evaluation to identify actionable opportunities for improvement and created taskforce to optimize supply and shipping resulting in reducing carbon footprint by 20% by 2023
- Persuaded management to launch a fashion show, resulting in 28 new franchisees purchasing our products
- Fashion, Industrial, Ag, & Biotech manufacturing and retail group with $67m in turnover & 2500+ employees
Online Instructor
Amazing Art Education Ltd.
Beijing, China
11.2018 - 11.2019
- Taught fashion design concept and skills and helped students prepare portfolios resulting in 4 of students being admitted by Parsons School of Design and 2 of students being admitted by Rhode Island School of Design
Assistant Designer
HYEE Inc.
Los Angeles, USA
04.2018 - 08.2018
Assistant Designer
I-Blu
Los Angeles, USA
09.2017 - 01.2018
Education
Master of Business Administration - Marketing & Brand Development
University of California, Davis – Graduate School of Management
06-2024
Master of Fine Arts - Fashion, Minor: Fashion Merchandising & Management
Academy of Art University
12-2020
Bachelor of Fine Arts - Fashion, Minor: Fashion Design
Academy of Art University
01.2017
Skills
- Business Development
- Marketing Strategy
- Market Research & Analysis
- Brand Campaigns
- Product Positioning & Pricing
- Merchandising
- Team Management
- Cross-Functional & Interpersonal Communications
- Negotiations
- Problem Resolution
- Software: Advanced Excel, Word, Powerpoint, Outlook, Adobe Products, SharePoint
- Social Media
Timeline
Assistant General Manager
Chengyanfeng Ltd.
04.2019 - Current
Online Instructor
Amazing Art Education Ltd.
11.2018 - 11.2019
Assistant Designer
HYEE Inc.
04.2018 - 08.2018
Assistant Designer
I-Blu
09.2017 - 01.2018
Master of Business Administration - Marketing & Brand Development
University of California, Davis – Graduate School of Management
Master of Fine Arts - Fashion, Minor: Fashion Merchandising & Management
Academy of Art University
Bachelor of Fine Arts - Fashion, Minor: Fashion Design
Academy of Art University
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